This October, branding takes centre stage in Stockholm with a "Born in the USA" seminar hosted by UP THERE, EVERYWHERE.
Join us for an in-depth discussion on how a brand's origin can shape its identity and influence global perception. With a panel of industry leaders, this event promises valuable insights for professionals eager to explore how place of origin impacts branding strategy.
When & Where?
On October 24th, the seminar will take place at Grev Turegatan 30, Stockholm - from 16:00 to 17:00. Registration opens at 15:15, and attendees can look forward to networking and a post-event gathering with snacks after the seminar finishes.
Why Attend?
Branding is more than just a name or a logo - it’s deeply connected to where a brand comes from. Whether you’re a marketer, entrepreneur, or business leader, understanding how "Made in" labels and national origins play a role in branding is essential. Learn how global brands like Apple, IKEA, and Burberry have leveraged their origins to create lasting brand identities.
In this seminar, you will explore the opportunities and challenges of harnessing a brand’s origin in global marketing with actionable insights from industry leaders. Our expert panel will share their stories and experiences, making this a session packed with inspiration and strategic takeaways.
Our panel for branding question time
- Charlotte Ungerth - Global Medical Marketing Director at RELIFE Menarini, an Italian aesthetics brand. Lotti will provide insights into how RELIFE embraced its Italian roots and leveraged Firenze as a central element in its global brand relaunch.
- Michael Persson Gripkow - Senior brand consultant and Course Director for Place Branding at Berghs School of Communication. Michael has led branding efforts for some of Sweden's most iconic brands, including Volvo Cars and Absolut Vodka, and has extensive experience with national branding through his work at Visit Sweden.
- Anna Gissler - Head of Communication and Market at AMF Fastigheter. Anna manages a portfolio worth over 8 billion euros and oversees some of Stockholm's most recognized developments, including Gallerian and MOOD. She will share her experiences in place branding and strategic communications for urban development.
- Julian Reisz - Director of Open Innovation & Lab at Arla Foods. Julian's passion for food, drink, and culture has driven projects ranging from Chinese luxury tea marketing to creating a new rum brand for the U.S. Hispanic market. He will explore how food brands can tap into their local identities to strengthen their global appeal.
- Julian Stubbs - Co-founder & Chairman of UP THERE, EVERYWHERE. Julian, a renowned place-branding expert, has worked with cities like Stockholm and Hamburg and brands such as Technicolor. His unique perspective on global branding will provide a strategic outlook for attendees.
The discussion will be moderated by Maddy Savage, a British journalist and producer with two decades of experience working for the BBC and other global media outlets. Maddy will guide the conversation and ensure a lively and informative debate.
What you'll learn
- In-depth understanding of how place of origin can enhance or challenge brand identity
- Actionable strategies to apply to your branding endeavours
- Insights from leading industry experts on global brand strategy
Seats are limited - don't miss your chance to participate in the discussion!
In-person spots are limited, so register now to guarantee your place. Whether you'll be in Stockholm or tuning in via YouTube live stream, this is a seminar you won't want to miss.
RSVP today and reserve your place for this exclusive seminar.