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Coming to a city near you very soon. Smart lamp posts.

October 29, 2018 | Julian Stubbs

I've been in San Francisco this week and have been following the news of just how many US cities are turning to smart tech when it comes to...lamp posts. That's right, lamp posts.

UP FOR REAL, Place Branding, Digital

Why we’re excited about these seven HubSpot feature announcements from INBOUND18

September 17, 2018 | Shari Monnes | Boston

At this year’s INBOUND marketing conference in Boston, software provider HubSpot rolled out some exciting new features and announced a broad new focus area: Customer Service. As HubSpot Agency Partners, UP is excited about many of these new features, because it means our clients now have access to even more ways to attract the right sort of leads, nurture them all the way down the sales funnel and keep them engaged as happy customers.

Inbound Marketing, Digital

What you need to know before buying a microphone

July 13, 2018 | Mike McDowall

You’ve bought a portable digital audio recorder and now you want to improve your recordings by adding an external microphone. Good idea. The problem is that there are thousands of mics to choose from with a variety of characteristics to consider, and you’re not sure where to start. Let me make that purchase as painless as possible with this handy guide.

Communications, Digital, Technology

A day in the life of a digital nomad: How alternative work arrangements make gig companies work

June 21, 2018 | Alex Beeching

Working in the cloud as part of the gig economy company has advantages. As a cloud-based company, UP There, Everywhere embraces the lifestyle of digital nomads. In fact, alternative work arrangements are a major part of the appeal for UP members who tend to live around the world – some following a digital nomad lifestyle, others working from home or in shared co-working office spaces, but all working in the cloud. Let’s take a closer look at why one new UP member chose to leave the 9-to-5 world to work in the gig economy, or as UP calls it "e-ployment”. 

Cloud, E-ployment, International, Digital

Nine things you need to know before buying a digital recorder for your podcast or YouTube programme

June 11, 2018 | Mike McDowall

There are hundreds of portable digital recorders on the market and choosing the right one for you can be a frustrating and confusing experience. Over the years, I have used many different types of recorders in a wide variety of locations and conditions, and I’ve learned which features are desirable and which are not. Here are a few tips to help you make the right purchase.

Digital, Technology, Communications

Nine reasons starting a podcast should be at the top of your ‘to do’ list

May 28, 2018 | Mike McDowall

A few days ago, a former colleague said to me, “Podcast are really having a moment.”
“A moment?” I said, incredulous.  “This isn’t a moment, this is an audio revolution!”

In the past few years, interest in podcasts has absolutely exploded.  Many people credit Serial, the smash hit true crime series, with launching the medium into the stratosphere back in 2014, but the truth is demand was already high, and rising exponentially.

Digital, Creativity

What's the sound of your brand?

December 08, 2017 | Rolf Andersson

Modern science confirms what many of us have always known, instinctively: that music can effectively set your mood or instantly connect you to memories of the past and visions for the future; that it can activate your brain and enhance your learning. Reduce your stress and help you relax. Help you become more receptive, improve your physical performance and counteract any negative thoughts.

Digital, Branding, Identity

Essential elements of brand consistency in video marketing

April 06, 2017 | Ewan Cameron

According to emarketer, ad spending on digital video in the US is predicted to reach $28.08 billion in 2020, up from $9.90 billion in 2016. And it's expected to continue to grow at double digit rates. 

As the viewing behavior of people dramatically changes, the importance of video sharing sites such as YouTube has greatly impacted the revenues of traditional TV advertising. As the old world dies, the new world is born. Traditional broadcast TV is dead, and on-demand online video is rapidly taking its place.

Digital, Branding, Video

Expect more out of your agency

November 03, 2016 | Lawrence Masle

Professional service industries like advertising agencies have been hampered for decades by traditional organizational structures and large amounts of overhead. Today, enabled by cloud based platforms and digital tools, agencies are capable of delivering far better value than what has historically been produced.

E-ployment, Cloud, Digital, Marketing Strategy

What I Learned at Usability Week NYC

September 26, 2016 | Jennifer Miller

Every year, Nielsen Norman Group, the consulting firm headed by user experience guru Jakob Nielsen, holds a series of Usability Week courses in different cities worldwide. Attendees learn best practices in the areas of usability testing, interaction design, mobile development and more.

Design, Events, Digital

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