Web content is scanned, not read. Follow these effective SEO content writing tips to be able to rank high in SERPs and provide value to your web readers.
About a year ago, Google implemented a “mobile friendly” update that promised to make mobile readiness a critical part of its site-ranking algorithm. Dubbed “mobilegeddon” by people in SEO and online marketing, it promised to have disastrous consequences for anyone who didn’t adopt mobile friendly practices, such as responsive design, by the deadline on April 21, 2015.
"Another agency I talked with told me they can guarantee me results and give me numbers." That’s what this potential new client told me, and truth be told, it wasn’t the first time I was hearing that kind of question.
Although I understand where the question is coming from and why, my experience is that it is impossible to give guarantees to a client when launching digital campaigns, and I also think it’s not very ethical to do it. Here are the reasons why.
The trifecta of powerful website design today is one that attracts the right audience, generates leads, and accurately represents your brand and tone of voice. While it’s not an easy task to create a site that successfully does all three things, it’s not impossible either.