The first China International Import Expo (CIIE) in Shanghai, just held November 5-8, 2018, aims to support trade liberalization and economic globalization but might result in the process of reshaping the global trade in the end.
Populism, protectionism and nationalism are all current trends we hear and read about around the world. Do these topics make foreign markets seem even farther away and less accessible?
Not to us, here at UP THERE, EVERYWHERE, the world’s first global cloud-based agency. We transcend borders around the globe, and facilitate business and cultural exchanges between Asia and Europe/North America.
UP is pleased to announce the launch of a new focus area within our global cloud-based agency offering: UP FOR ASIA. UP FOR ASIA provides branding, digital marketing and consultancy services for Asian businesses looking to enter and operate in the European/North American markets, as well as the reverse.
Working in the cloud as part of the gig economy company has advantages. As a cloud-based company, UP There, Everywhere embraces the lifestyle of digital nomads. In fact, alternative work arrangements are a major part of the appeal for UP members who tend to live around the world – some following a digital nomad lifestyle, others working from home or in shared co-working office spaces, but all working in the cloud. Let’s take a closer look at why one new UP member chose to leave the 9-to-5 world to work in the gig economy, or as UP calls it "e-ployment”.
UP is heading to Liverpool soon for a two-day Ted-style conference on place branding. The International Place Branding Event Liverpool 2018 happens on the 10-year anniversary of Liverpool being named the 2008 European Capital of Culture. Why Liverpool you might say? Beyond the Beatles and its famous football club, Liverpool has a lot to offer in understanding what makes a place a destination.
We’ve all seen terrible or confusing brand names and logos. Some brand blunders have even reached classic status in marketing textbooks. While the path to avoiding certain branding mistakes may seem obvious, it’s surprising that so many epic fails are made by even the biggest of companies.
Cardiff? Definitely not Lagom.
I've lived in Sweden a good few years now but my Swedish doesn't appear to get much better. I speak what I call ICA Swedish (ICA being the name of the local grocery store, where I can make myself understood pretty well, but that's about it).
BBC Business Writing Podcast
Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS with presenter Peter Day looks at the topic.