International

10 Apr 2019

What makes a city popular with digital nomads?

It is often said that superfast broadband makes geography irrelevant f...

15 Jan 2019

A marketing masterclass with the High Priest of Hype

P.T. Barnum was a liar, a huckster, and a fraud. Oh, and a purveyor of...

19 Dec 2018

China Crisis: What can we learn from the D&G disaster?

How long does it take for a global brand to unravel? In today’s connec...

05 Dec 2018
International UP FOR ASIA | 4 min read

Entering China: Six Strategic Foundations You Cannot Skip

Entering China isn't expansion. It's translation of strategy, culture,...

29 Nov 2018
International | 4 min read

How is China International Import Expo (CIIE) reshaping global trade?

The first China International Import Expo (CIIE) in Shanghai, just hel...

20 Nov 2018
International UP FOR ASIA | 5 min read

East meets West: An intercultural interview about crossing borders

Populism, protectionism and nationalism are all current trends we hear...

10 Nov 2018
International News | 1 min read

New focus area – UP FOR ASIA – helps clients bridge the gap between East and West

UP is pleased to announce the launch of a new focus area within our gl...

21 Jun 2018

A day in the life of a digital nomad: How alternative work arrangements make gig companies work

Working in the cloud as part of the gig economy company has advantages...

04 Jun 2018
International UP FOR REAL | 4 min read

Stockholm is The Capital of Scandinavia. But is it really kaxig?

More fury, which isn’t exactly a core Scandinavian trait, has broken o...

14 Apr 2018

Destination Liverpool: A place branding experience you won't want to miss

UP is heading to Liverpool soon for a two-day Ted-style conference on ...

11 Apr 2016
International Branding | 6 min read

5 Brand Naming Mistakes Global Companies Still Make

A weak brand name is rarely just cosmetic. It’s commercial. In a globa...

12 Dec 2015

UP continues work on Nobel Peace Prize Concert advertising and website

Warner Brothers, the media company responsible for this years' Nobel P...

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