International

10 Apr 2019

What makes a city popular with digital nomads?

It is often said that superfast broadband makes geography irrelevant f...

15 Jan 2019

A marketing masterclass with the High Priest of Hype

P.T. Barnum was a liar, a huckster, and a fraud. Oh, and a purveyor of...

19 Dec 2018

China Crisis: What can we learn from the D&G disaster?

How long does it take for a brand to go from being a big success to a ...

05 Dec 2018
International UP FOR ASIA | 3 min read

6 steps to a successful plan for marketing into China

Entering a new market like China can be hard, but there are always met...

29 Nov 2018
International | 3 min read

How is China International Import Expo (CIIE) reshaping global trade?

The first China International Import Expo (CIIE) in Shanghai, just hel...

20 Nov 2018
International UP FOR ASIA | 5 min read

East meets West: An intercultural interview about crossing borders

Populism, protectionism and nationalism are all current trends we hear...

09 Nov 2018
International News | 1 min read

New focus area – UP FOR ASIA – helps clients bridge the gap between East and West

UP is pleased to announce the launch of a new focus area within our gl...

21 Jun 2018

A day in the life of a digital nomad: How alternative work arrangements make gig companies work

Working in the cloud as part of the gig economy company has advantages...

14 Apr 2018

Destination Liverpool: A place branding experience you won't want to miss

UP is heading to Liverpool soon for a two-day Ted-style conference on ...

10 Apr 2016
International Branding | 4 min read

Top 5 branding mistakes  — and some hilarious examples

We’ve all seen terrible or confusing brand names and logos. Some brand...

12 Dec 2015

UP continues work on Nobel Peace Prize Concert advertising and website

Warner Brothers, the media company responsible for this years' Nobel P...

22 Nov 2014

A Case for Place Branding in Cardiff, Wales

Cardiff? Definitely not Lagom. I've lived in Sweden a good few years n...

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