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How is China International Import Expo (CIIE) reshaping global trade?

November 29, 2018 | Michael Zhou

The first China International Import Expo (CIIE) in Shanghai, just held November 5-8, 2018, aims to support trade liberalization and economic globalization but might result in the process of reshaping the global trade in the end.

International

East meets West: An intercultural interview about crossing borders

November 20, 2018 | Lawrence Masle

Populism, protectionism and nationalism are all current trends we hear and read about around the world. Do these topics make foreign markets seem even farther away and less accessible?

Not to us, here at UP THERE, EVERYWHERE, the world’s first global cloud-based agency. We transcend borders around the globe, and facilitate business and cultural exchanges between Asia and Europe/North America.

UP FOR ASIA, International

New focus area – UP FOR ASIA – helps clients bridge the gap between East and West

November 09, 2018 | Lawrence Masle

UP is pleased to announce the launch of a new focus area within our global cloud-based agency offering: UP FOR ASIA. UP FOR ASIA provides branding, digital marketing and consultancy services for Asian businesses looking to enter and operate in the European/North American markets, as well as the reverse. 

International, News

A day in the life of a digital nomad: How alternative work arrangements make gig companies work

June 21, 2018 | Alex Beeching

Working in the cloud as part of the gig economy company has advantages. As a cloud-based company, UP There, Everywhere embraces the lifestyle of digital nomads. In fact, alternative work arrangements are a major part of the appeal for UP members who tend to live around the world – some following a digital nomad lifestyle, others working from home or in shared co-working office spaces, but all working in the cloud. Let’s take a closer look at why one new UP member chose to leave the 9-to-5 world to work in the gig economy, or as UP calls it "e-ployment”. 

Cloud, E-ployment, International, Digital

Destination Liverpool: A place branding experience you won't want to miss

April 14, 2018 | Shari Monnes | Boston

UP is heading to Liverpool soon for a two-day Ted-style conference on place branding. The International Place Branding Event Liverpool 2018 happens on the 10-year anniversary of Liverpool being named the 2008 European Capital of Culture. Why Liverpool you might say? Beyond the Beatles and its famous football club, Liverpool has a lot to offer in understanding what makes a place a destination.

Place Branding, International

Top 5 branding mistakes  — and some hilarious examples

April 10, 2016 | Elizabeth Nelson

We’ve all seen terrible or confusing brand names and logos. Some brand blunders have even reached classic status in marketing textbooks. While the path to avoiding certain branding mistakes may seem obvious, it’s surprising that so many epic fails are made by even the biggest of companies.

International, Branding

UP continues work on Nobel Peace Prize Concert advertising and website

December 12, 2015 | Julian Stubbs

Warner Brothers, the media company responsible for this years' Nobel Peace Prize Concert, appointed UP THERE, EVERYWHERE in September to continue to work with them on the marketing and promotion of this year's concert.

Website Design, International, Advertising

A Case for Place Branding in Cardiff, Wales

November 22, 2014 | Julian Stubbs

Cardiff? Definitely not Lagom.

I've lived in Sweden a good few years now but my Swedish doesn't appear to get much better. I speak what I call ICA Swedish (ICA being the name of the local grocery store, where I can make myself understood pretty well, but that's about it).

Place Branding, International, UP FOR REAL, Identity

How can you improve your business writing and language?

September 23, 2014 | Julian Stubbs

BBC Business Writing Podcast

Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS with presenter Peter Day looks at the topic.

Communications, International, Branding

UP creates new endorser brand for the Dutch optic specialist market

June 05, 2014 | UP Blog Staff
IIt's not every day that you get the opportunity to create a new brand, and it's even a bigger challenge when that brand needs to endorse nearly 100 other independent brands. No new parent company, no M&A, no single owner....but a new independent collective group, representing the best optic specialists across the Netherlands.

International, News, Branding

Blog: Swedish | English

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