Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Bethany Skinnard | UK

Bethany is a PR & Content Strategist based in London. Bethany has over 18 years of multi-sector experience. Bethany’s diverse experience spans government communications, environmental issues, healthcare, professional services, charity and lifestyle brands. Bethany’s professional strengths include PR strategy and tactical execution, media relations and crisis management.
Categories
08 Jan 2025
CSR | 8 min read

Social Impact & Giving Back

During the recent holiday season, the main narrative continued to wax ...

By Bethany Skinnard | UK
20 Nov 2024
Sustainability Featured CSR | 7 min read

From Ideas to Impact: The Importance of Upskilling Employees on Sustainability

By Bethany Skinnard | UK
06 Nov 2024
| 10 min read

Ask the expert: Maximising your company’s PR potential with Bethany Skinnard

How can businesses enhance their PR efforts? By focusing on reputation...

By Bethany Skinnard | UK
19 Jul 2024
Featured AI | 7 min read

Mastering AI for Strategic Development

Artificial Intelligence (AI) continues to evolve at lightning speed. B...

By Bethany Skinnard | UK
19 Jun 2024
Sustainability Featured | 6 min read

UP THERE, EVERYWHERE Celebrated Start-ups that Make the World a Better Place on World Environment Day 2024

According to a 2023 report by Net Zero Tracker only 4% of companies me...

By Bethany Skinnard | UK
30 May 2024
Featured AI | 4 min read

Mastering AI for Market Analysis

How is AI transforming the market research industry? Our blog series c...

By Bethany Skinnard | UK
09 May 2024
Creativity Featured AI | 6 min read

Mastering AI for creativity

Artificial Intelligence (AI) continues on its meteoric rise - sophisti...

By Bethany Skinnard | UK
22 Dec 2023
UP FOR GOOD Sustainability UP FOR REAL | 9 min read

Consumers demand less rhetoric & more climate action

Sustainability: Consumers demand less rhetoric & more climate acti...

By Bethany Skinnard | UK
20 Dec 2023
UP FOR GOOD Sustainability UP FOR REAL | 8 min read

Using technological innovation to ensure a more sustainable future

Using technological innovation to ensure a more sustainable future

By Bethany Skinnard | UK
13 Dec 2023
UP FOR GOOD Sustainability UP FOR REAL | 7 min read

The impact of sustainability on the workplace

A key area that is often overlooked when addressing sustainability (ye...

By Bethany Skinnard | UK
08 Dec 2023
UP FOR GOOD Sustainability UP FOR REAL | 9 min read

How UP is helping pave the way towards a more sustainable future

The latest environmental news and UP's focus on CSR

By Bethany Skinnard | UK
06 Apr 2023
UP FOR GOOD Sustainability UP FOR REAL Featured | 7 min read

How are companies catering to eco-conscious travelers?

With the World Economic Forum ranking climate action failure as the to...

By Bethany Skinnard | UK

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    15 Apr 2025
    Featured sweden | 4 min read

    Stockholm – The Capital of Scandinavia. Perception or reality?

    In 2004, at a time when Stockholm was facing economic uncertainty and ...

    By Mattias Isaksson
    09 Apr 2025
    Place Branding Featured | 5 min read

    Setting destinations apart: Place branding for districts and buildings

    Place branding is widely recognized as a useful tool for increasing th...

    By Oscar Svenäng
    21 Mar 2025
    Place Branding UP FOR REAL Branding Featured | 5 min read

    10 things I have learned about place branding and marketing

    Looking to create a place branding strategy that sticks? Here are 10 l...

    By Julian Stubbs | Stockholm

    Subscribe to our blog