Articles on Life Science Marketing

17 Feb 2019

5 myths about marketing to scientists

Marketing to scientists has some noteworthy differences compared to ot...

26 Feb 2018

What's the essential DNA of life science marketing today?

In order to truly communicate with life scientists, marketers need to ...

31 Jan 2018

Why B2B best practices don’t work when marketing to scientists

It’s tempting to look at best practices in B2B marketing and apply the...

10 Nov 2017

Why rational creativity is not an oxymoron

In the wondrous world of advertising, creativity and rationality are o...

20 Apr 2017

Seven things scientists won't tell you about how they choose products, goods and services

You may have noticed that scientists and engineers consider themselves...

05 Apr 2017

Marketing medical devices: 10 things I have learned

I’ve been marketing medical devices for most of my working life. Pacem...

27 Apr 2016

How I discovered the benefits of content and inbound marketing for life science and tech start-ups

Let me tell you a story which I hope, if you work at a tech start-up, ...

17 Mar 2016

Seven tips for social media success in highly regulated industries

For many business in highly regulated environments (such as pharma, me...

02 Sep 2013

The world’s first Digital Health conference a major success

More than 400 delegates 80 speakers from the US, UK, Switzerland, Norw...

02 Sep 2013

Recognition – Rocket Fuel for Young Scientists

Incentives for scientists, especially young scientists, are few and fa...

03 Jul 2013
Life Science Marketing | 1 min read

UP Brings a New Global Science Prize to Life

We're really excited to announce a major project we've been working on...

04 Jun 2012

What life science marketing needs today

In order for an agency to be able to truly communicate with life scien...

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