What's UP? | Marketing blog by UP THERE EVERYWHERE

20 Sep 2022

Life Science Marketing UP FOR LIFE Featured Middle East | 3 min read

How to attract rather than chase investors

What do investors look for in a commercial enterprise, whether a start...

By Stuart Delves | UK

09 Sep 2022

Life Science Marketing UP FOR LIFE Featured Middle East | 3 min read

How brands connect with scientists and technologists

What drives scientists? What really motivates them? If we understood t...

By Robert England, PhD | Uppsala

07 Sep 2022

Life Science Marketing UP FOR LIFE Featured Middle East | 6 min read

Life science marketing and branding in the Middle East

This August, Scotland-based writer Stuart Delves caught up with Dr Rob...

By Stuart Delves | UK

31 Aug 2022

Life Science Marketing UP FOR LIFE Featured | 10 min read

8 ways to scare off any life science audience

Typical advertising and marketing approaches may immediately turn off ...

By Robert England, PhD | Uppsala

07 Apr 2022

Life Science Marketing UP FOR LIFE Featured | 7 min read

Why brand values matter to an authentic life science brand

Creating an authentic brand that attracts the right audience to your l...

By Robert England, PhD | Uppsala

01 Apr 2022

Branding Life Science Marketing UP FOR LIFE Featured | 6 min read

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

By Robert England, PhD | Uppsala

11 Feb 2022

Branding Life Science Marketing UP FOR LIFE | 9 min read

What no agency will tell you about early-phase life science marketing

Life science marketing often involves telling a select audience about ...

By Robert England, PhD | Uppsala

27 Jan 2022

Branding Life Science Marketing Identity UP FOR LIFE Featured | 4 min read

Value propositions: Are you lacking the “True North”?

“We need to sell more stuff!!!” I remember sitting at our global townh...

By David Bernellon

20 Oct 2021

Branding Life Science Marketing Featured | 4 min read

Five mistakes that can mess up your market research

Every year market research becomes more integral to all areas of busin...

By Elizabeth Nelson, PhD | Amsterdam

17 Aug 2021

Life Science Marketing UP FOR LIFE Featured | 4 min read

Customer centricity in life science: 3 golden rules

Searching for "customer centricity " on Google generates 15.8 million ...

By David Bernellon

07 Jun 2021

Life Science Marketing UP FOR LIFE Featured health | 7 min read

Attracting HCP audiences: How effective is your strategy?

Are you trying to reach healthcare providers (HCPs) and decision maker...

By Gerhard Pappert | Germany

07 Apr 2021

Life Science Marketing UP FOR LIFE Featured | 5 min read

Can science save the world?

I’m looking at the world from the vantage point of Easter 2021. And ye...

By Robert England, PhD | Uppsala

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