Branding

11 Oct 2022

8 principles for building a lovable life science brand

So you want to bring your life science brand to life? Then build your ...

04 Oct 2022
Branding Marketing Featured | 7 min read

Branding secrets: 10 things I learned as a global CMO

The world is changing. Fast. It’s becoming ever more connected with fe...

30 Jun 2022

How not to fail when launching a new brand identity

From start-ups to established companies updating their branding to lar...

16 Jun 2022

Brand strategy workshops: An essential step in effective branding

A branding workshop is an indispensable tool for any business that wan...

01 Apr 2022

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

01 Mar 2022
Branding UP Featured | 7 min read

Strategic brand creation – don’t put your shoes on before your pants

When it comes to creating a strong brand, one of the most important el...

11 Feb 2022

What no agency will tell you about early-phase life science marketing

Life science marketing often involves telling a select audience about ...

27 Jan 2022

Value propositions: Are you lacking the “True North”?

“We need to sell more stuff!!!” I remember sitting at our global townh...

19 Nov 2021

Good design in the dark, or no more mosquitos

It's one of those balmy summer evenings. Crickets are chirping. There’...

11 Nov 2021

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

02 Nov 2021

Secrets to creating impactful communication for your brand

Communicating your brand’s value with content that delivers results fo...

22 Oct 2021

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

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