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Techy to Thought Leader – 4 Steps Tech Founders Should Take

Branding

20 Sep 2023
Branding Marketing UP FOR IT | 4 min read

Techy to Thought Leader – 4 Steps Tech Founders Should Take

How do new or early-stage tech companies market their brands to an ess...

By Barry Monk
15 Sep 2023
News Branding Marketing Featured | 4 min read

So, why are you called UP THERE, EVERYWHERE?

New films help answer some of the typical questions about Cloud Based ...

By Julian Stubbs | Stockholm
14 Sep 2023
Branding Marketing Inbound Marketing | 7 min read

AI Inbound

Inbound 2023 just wrapped up, leaving us buzzing with fresh ideas and ...

By Matt Wilkinson, PhD | UK
07 Sep 2023
Branding | 6 min read

5 tell-tale signs of a weak brand & what you can do to strengthen it

Strong brands make more money than weak ones. Consumers flock to recog...

By Ariën Breunis | Netherlands
12 Apr 2023
Communications Branding UP Featured | 2 min read

A word of wisdom for brand strategists

Words surround us. We see them, hear them, speak them – depending on w...

By Michelle Edwards | USA
26 Jan 2023
Branding Featured | 6 min read

The 3 “R’s” in market research

Yes, I can hear the collective groans. For some of us, the word "resea...

By Michelle Edwards | USA
11 Oct 2022
Branding Life Science Marketing UP FOR LIFE Featured | 11 min read

8 principles for building a lovable life science brand

So you want to bring your life science brand to life? Then build your ...

By Robert England, PhD | Uppsala
04 Oct 2022
Branding Marketing Featured | 7 min read

Branding secrets: 10 things I learned as a global CMO

The world is changing. Fast. It’s becoming ever more connected with fe...

By Julian Stubbs | Stockholm
30 Jun 2022
Branding Identity Featured UP for People Internal branding | 5 min read

How not to fail when launching a new brand identity

From start-ups to established companies updating their branding to lar...

By Julian Reisz | Sweden
16 Jun 2022
Branding Marketing Featured Workshops | 7 min read

Brand strategy workshops: An essential step in effective branding

A branding workshop is an indispensable tool for any business that wan...

By Julian Stubbs | Stockholm
01 Apr 2022
Branding Life Science Marketing UP FOR LIFE Featured | 6 min read

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

By Robert England, PhD | Uppsala
01 Mar 2022
Branding UP Featured | 7 min read

Strategic brand creation – don’t put your shoes on before your pants

When it comes to creating a strong brand, one of the most important el...

By Michelle Edwards | USA

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