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The 3 “R’s” in market research

Branding

26 Jan 2023
Branding Featured | 6 min read

The 3 “R’s” in market research

Yes, I can hear the collective groans. For some of us, the word "resea...

By Michelle Edwards | USA
11 Oct 2022
Branding Life Science Marketing UP FOR LIFE Featured | 11 min read

8 principles for building a lovable life science brand

So you want to bring your life science brand to life? Then build your ...

By Robert England, PhD | Uppsala
04 Oct 2022
Branding Marketing Featured | 7 min read

Branding secrets: 10 things I learned as a global CMO

The world is changing. Fast. It’s becoming ever more connected with fe...

By Julian Stubbs | Stockholm
30 Jun 2022
Branding Identity Featured UP for People Internal branding | 5 min read

How not to fail when launching a new brand identity

From start-ups to established companies updating their branding to lar...

By Julian Reisz | Sweden
16 Jun 2022
Branding Marketing Featured Workshops | 7 min read

Brand strategy workshops: An essential step in effective branding

A branding workshop is an indispensable tool for any business that wan...

By Julian Stubbs | Stockholm
01 Apr 2022
Branding Life Science Marketing UP FOR LIFE Featured | 6 min read

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

By Robert England, PhD | Uppsala
01 Mar 2022
Branding UP Featured | 7 min read

Strategic brand creation – don’t put your shoes on before your pants

When it comes to creating a strong brand, one of the most important el...

By Michelle Edwards | USA
11 Feb 2022
Branding Life Science Marketing UP FOR LIFE | 9 min read

What no agency will tell you about early-phase life science marketing

Life science marketing often involves telling a select audience about ...

By Robert England, PhD | Uppsala
27 Jan 2022
Branding Life Science Marketing Identity UP FOR LIFE Featured | 4 min read

Value propositions: Are you lacking the “True North”?

“We need to sell more stuff!!!” I remember sitting at our global townh...

By David Bernellon
19 Nov 2021
Design Branding Brand Chatter Swiss | 2 min read

Good design in the dark, or no more mosquitos

It's one of those balmy summer evenings. Crickets are chirping. There’...

By Iris Burkard | Switzerland
11 Nov 2021
Place Branding UP FOR REAL Branding Featured | 4 min read

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

By Olle Zetterberg
02 Nov 2021
Communications Branding Featured Swiss | 4 min read

Secrets to creating impactful communication for your brand

Communicating your brand’s value with content that delivers results fo...

By Tania Cook | Switzerland

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