Branding

03 Aug 2021

What does your brand's color palette communicate?

When we think about brand design, one of the first things that comes t...

15 Jun 2021
Branding Identity Featured | 3 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

26 May 2021
Branding Marketing Featured | 6 min read

How can you measure the health of a brand? (A real-life example)

We know when brands are healthy. Household names that we associate wit...

24 May 2021

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

19 May 2021

Why brand guidelines are an essential marketing tool

Chances are high that even if you don’t have your own brand guide for ...

11 Jan 2021
Digital Branding Video | 4 min read

Consider these essential elements of branding consistency in video marketing

Ad spend on online video continues to grow year after year, and the vo...

08 Jan 2021

The power of photography in building your brand

Alex Giacomini has built a formidable reputation shooting striking ima...

30 Apr 2019
Branding Marketing Featured | 3 min read

Harnessing the power of nostalgia in marketing

If someone were to write a book called Cakes and their Role in Literat...

19 Dec 2018

China Crisis: What can we learn from the D&G disaster?

How long does it take for a brand to go from being a big success to a ...

13 Mar 2018

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

22 Jan 2018
Branding | 5 min read

5 tell-tale signs of a weak brand and what you can do to strengthen it

Strong brands make more money than weak ones. Consumers flock to recog...

08 Dec 2017
Digital Branding Identity | 2 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

Have a thought? Leave a comment

Subscribe to our blog