up focus area header images.002

What's UP?

Read the latest from our blog

Six Crisis Communication Tips: Are You Ready for the Worst?

January 15, 2018 | Charlotte Wibäck

Terror attacks. Natural disasters. Product failures or contamination. A lot of things over which business owners may have very little or no control can go wrong. These situations can have a lasting impact on a company’s reputation or bottom line if handled poorly. And yet, many organizations are completely unprepared for even the most minor of crises (if you can call any crisis minor). Let’s talk about some of the things you can do to change that for your company or organization.

Communications, UP FOR GOOD

Seven tips to increase your conference registration rates

June 07, 2016 | Darryl Walter

For membership associations, non-profit organizations and many technology or life science industry businesses, holding an annual (or more frequent) conference continues to be a primary way of gaining new members and keeping existing members connected. Conferences allow participants to learn about new developments, share new technologies and ideas, and network with like-minded individuals in their fields.


Why every board needs to consider a sustainable agenda

June 02, 2015 | UP Blog Staff

The fact that water is crosscutting global macro trends such as energy and climate change, security, population growth and urbanization, amongst others, has created an increasing and urgent need to discuss business in this context.

UP FOR GOOD, Sustainability

A Glimmer of Light on a Dark Swedish Night

December 11, 2014 | Julian Stubbs

Watching the news nowadays isn’t much fun. Ebola. The middle east. Global warming. Liverpool Football Club’s rubbish season. You’d think the world was going to hell in a handbasket. 


What Marketers can learn from Scott Harrison and charity: water

August 26, 2013 | Shari Monnes | Boston

Scott Harrison’s story of turning his life around from one of excess indulgences and shallow endeavors as a NYC night club promoter, to founding one of the fastest growing and influential non-profit charities in the world, charity: water -- which brings clean water to poor villages around the world -- is more than just a fascinating tale.

UP FOR GOOD, Branding

Find your authentic core

June 19, 2013 | Rolf Andersson

The most important people already know....

Beyond the lofty promises and brand attitudes your customers know everything there is to know about your real product and service delivery. Investors are continually informed about real share value and dividends. If you are serious about it, there are even ways to get a grip on risks and opportunities further down the road. And, make no mistake, nobody knows as much about your behaviour and performance as your own employees.

UP FOR GOOD, Branding

Agents of Change

Agents of Change

April 12, 2013 | Rolf Andersson

Is your reality good enough?

When you turn to a communication agency for advice and assistance, you tend to get exactly that: communication. So, what if your real problem lies somewhere else? What if your prospective customers have fully understood your messages, offering and qualities as a supplier, but are not attracted by them? Or simply prefer your competitor?

UP FOR GOOD, Marketing Strategy

What's wrong with the S word?

April 02, 2013 | Rolf Andersson

Forget the exceptional wonderkind who stumbles over The Idea and makes a billion dollars overnight. Most successful business people are strategic creatures who look into the future, identify emerging needs, and doggedly build the solutions, organizations and market positions to meet them.

UP FOR GOOD, Sustainability

Sustainability for the insurance industry

Sustainability for the insurance industry

January 17, 2013 | UP Blog Staff

Can insurance agencies be proactive community partners or is it all hot air?

UP FOR GOOD, Sustainability

Make sustainability a major selling point

Make sustainability a major selling point

October 24, 2012 | Rolf Andersson

In a recent blog I suggested that many companies need to raise sustainability issues from an obscure hygiene factor to a major reason-to-buy. And that the first step is to involve the marketing and sales people that are in touch with your current and potential customers. That is not entirely true.

UP FOR GOOD, Sustainability

Blog: Swedish | English

Have a thought? Leave a comment