Generate an increase in qualified leads into your sales funnel by including these seven must-have inbound marketing tactics in your marketing strategy.
Mega-trends in digital marketing: values and trust
Most of today’s marketing is digital. In 2017 a turning point was reached: more money was spent advertising online than on ads on TV. Digital marketing budgets are growing by over 10% per year and traditional budgets by about -1% per year. But beyond spend, what are the behavioural mega-trends in the digital world? How should marketers deal with the changes ahead?
At this year’s INBOUND marketing conference in Boston, software provider HubSpot rolled out some exciting new features and announced a broad new focus area: Customer Service. As HubSpot Agency Partners, UP is excited about many of these new features, because it means our clients now have access to even more ways to attract the right sort of leads, nurture them all the way down the sales funnel and keep them engaged as happy customers.
For the last half a decade or more, inbound and content marketing have been gaining prominence as a more effective and less intrusive way of attracting customers than traditional “outbound” advertising and marketing. Yet, 55% of B2B marketers say they are unclear about what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015). Are you one of them?
In a previous blog post, we discussed ways small businesses and start-ups can use inbound marketing to create content that draws in an audience. In this post, we cover how to promote your content so your small business audience can find it. After all, why write it if no one will see it?
The Inbound conference in Boston Sept 25-28 was a huge and colourful event as usual. Some of my life science industry colleagues were attending another conference on Bioprocessing. When I met them at Inbound their mouths dropped open. “I wish my conference looked like this,” said Andy, a potential new member who has worked in biotech for several years.
HubSpot introduced some exciting new features and plans for its marketing automation platform at this year's INBOUND in Boston Sept 25-28, 2017. UP was there to get the inside scoop on the latest tools and techniques, and gather new ideas for how to deliver the best results for you.
I’ve been marketing medical devices for most of my working life. Pacemakers, dialysis machines, defibrillators, patient transfer solutions, vascular therapy devices, urinary catheters – in fact you name it and I’ve probably worked with it. During this time, I have learned quite a few things and thought I’d share my top 10 list of them with you.