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7 must-have Inbound marketing tactics to generate leads

October 23, 2018 | Derrick English Jr.

Generate an increase in qualified leads into your sales funnel by including these seven must-have inbound marketing tactics in your marketing strategy.

Inbound Marketing

Who can you trust these days?

September 26, 2018 | Robert England

Mega-trends in digital marketing: values and trust

Most of today’s marketing is digital. In 2017 a turning point was reached: more money was spent advertising online than on ads on TV. Digital marketing budgets are growing by over 10% per year and traditional budgets by about -1% per year. But beyond spend, what are the behavioural mega-trends in the digital world? How should marketers deal with the changes ahead? 

Inbound Marketing, Marketing Strategy

Why we’re excited about these seven HubSpot feature announcements from INBOUND18

September 17, 2018 | Shari Monnes | Boston

At this year’s INBOUND marketing conference in Boston, software provider HubSpot rolled out some exciting new features and announced a broad new focus area: Customer Service. As HubSpot Agency Partners, UP is excited about many of these new features, because it means our clients now have access to even more ways to attract the right sort of leads, nurture them all the way down the sales funnel and keep them engaged as happy customers.

Inbound Marketing, Digital

Are you UP to speed with Inbound and Content Marketing?

April 27, 2018 | Shari Monnes | Boston

For the last half a decade or more, inbound and content marketing have been gaining prominence as a more effective and less intrusive way of attracting customers than traditional “outbound” advertising and marketing. Yet, 55% of B2B marketers say they are unclear about what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015). Are you one of them? 

Inbound Marketing, Content Marketing

Promoting your content on a shoe-string – tips for start-ups

February 07, 2018 | UP Blog Staff

In a previous blog post, we discussed ways small businesses and start-ups can use inbound marketing to create content that draws in an audience. In this post, we cover how to promote your content so your small business audience can find it. After all, why write it if no one will see it?

Social Media, Inbound Marketing

Finding freedom and the future at INBOUND 2017

September 29, 2017 | Robert England

The Inbound conference in Boston Sept 25-28 was a huge and colourful event as usual. Some of my life science industry colleagues were attending another conference on Bioprocessing. When I met them at Inbound their mouths dropped open. “I wish my conference looked like this,” said Andy, a potential new member who has worked in biotech for several years.

Inbound Marketing

HubSpot announces new features at INBOUND '17

September 29, 2017 | Shari Monnes | Boston

HubSpot introduced some exciting new features and plans for its marketing automation platform at this year's INBOUND in Boston Sept 25-28, 2017. UP was there to get the inside scoop on the latest tools and techniques, and gather new ideas for how to deliver the best results for you.

Inbound Marketing

10 things I learned from branding start-ups

April 18, 2017 | Kate Adams

What can working for a start-up teach you? Plenty! Here's a list from a marketing director's top ten.

Inbound Marketing, Marketing Strategy, UK

Marketing medical devices: 10 things I have learned

April 05, 2017 | Pontus Rehn

I’ve been marketing medical devices for most of my working life. Pacemakers, dialysis machines, defibrillators, patient transfer solutions, vascular therapy devices, urinary catheters – in fact you name it and I’ve probably worked with it. During this time, I have learned quite a few things and thought I’d share my top 10 list of them with you. 

Life Science Marketing, Inbound Marketing

Inbound Marketing: Tailor-made or for start-ups?

February 03, 2017 | UP Blog Staff

The seventh edition of State of Inbound  from Hubspot, the inbound marketing software platform that helps companies attract visitors, convert leads and close customers has arrived.

Inbound Marketing

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