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How to create buyer personas and use them in your marketing strategy

Inbound Marketing

10 Jun 2022
Digital Inbound Marketing Featured | 5 min read

How to create buyer personas and use them in your marketing strategy

If you’re in marketing, you’ve probably heard the term buyer personas ...

By Shari Monnes | Boston
05 May 2022
Content Marketing Inbound Marketing Featured | 5 min read

A short guide to creating great content

Whether you’re creating content for a blog, website, email, social med...

By Shari Monnes | Boston
22 Apr 2022
Digital Inbound Marketing Featured UP-Digital | 6 min read

How to clean your customer database in a GDPR-compliant way

While GDPR isn’t particularly new news anymore, we still get a number ...

By Kia Irving | UK
30 Mar 2022
Content Marketing Inbound Marketing Featured | 5 min read

7 marketing mistakes B2B companies should avoid

Marketing is a must for every B2B company, but there are still a lot o...

By Pontus Staunstrup | Stockholm
01 Feb 2022
Digital Content Marketing Inbound Marketing Featured | 9 min read

The anatomy of an effective marketing email

You’ve probably heard the verdict that email marketing is dead. Or is ...

By Shari Monnes | Boston
20 Jan 2022
Content Marketing Marketing Inbound Marketing Featured UP Tips | 5 min read

Seven tips for better B2B marketing in 2022

With 2022 having begun in earnest, you are probably trying to figure o...

By Pontus Staunstrup | Stockholm
05 Jan 2022
Content Marketing Inbound Marketing Featured | 6 min read

Tips for creating an effective content calendar

By now, we all know the importance of generating high-quality content ...

By Shari Monnes | Boston
18 Nov 2021
Content Marketing Inbound Marketing UP FOR IT Featured | 4 min read

Why content is just as important in B2B as in B2C marketing

Within B2B marketing, there often exists a belief that the type of per...

By Martin Kubu | Sweden
18 Oct 2021
Inbound Marketing Events Featured | 10 min read

Highlights from INBOUND 2021: From new features to latest trends

Hubspot’s 10th annual INBOUND marketing conference looked a bit differ...

By Shari Monnes | Boston
28 Sep 2021
Digital Content Marketing Inbound Marketing Swiss | 4 min read

Trade shows vs digital marketing: Added value or additional expense?

To reach customers in a targeted way with marketing and communication,...

By David Burkard | Switzerland
27 Jul 2021
Digital Inbound Marketing Featured UP-Digital | 5 min read

Six simple steps to build a GDPR-compliant database

Email marketing is dead. No, it’s alive. Actually it’s dead. Whatever....

By Kia Irving | UK
21 Jul 2021
Digital Inbound Marketing Featured UP-Digital | 7 min read

GDPR in a nutshell: Understanding the basics

Understanding GDPR can be intimidating. We've created an overview that...

By Kia Irving (& Shari Monnes)

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