WeChat is the most popular instant messaging app in China. Almost ever...
According to Mckinsey Reports, Chinese consumption is expected to grow...
Usually when we talk about social media, people think about Facebook, ...
How long does it take for a brand to go from being a big success to a ...
Entering a new market like China can be hard, but there are always met...
Populism, protectionism and nationalism are all current trends we hear...
The Art of Marketing Science, Episode 1
In 2004, at a time when Stockholm was facing economic uncertainty and ...
Place branding is widely recognized as a useful tool for increasing th...
