UP FOR ASIA

11 Aug 2022

How to create a WeChat B2B marketing strategy for your company

WeChat is the most popular instant messaging app in China. Almost ever...

15 Mar 2022

Three steps to a successful website localization for China

According to Mckinsey Reports, Chinese consumption is expected to grow...

07 Mar 2019
UP FOR ASIA | 4 min read

4 key words to know about the digital marketing landscape in China

Usually when we talk about social media, people think about Facebook, ...

19 Dec 2018

China Crisis: What can we learn from the D&G disaster?

How long does it take for a global brand to unravel? In today’s connec...

05 Dec 2018
International UP FOR ASIA | 4 min read

Entering China: Six Strategic Foundations You Cannot Skip

Entering China isn't expansion. It's translation of strategy, culture,...

20 Nov 2018
International UP FOR ASIA | 5 min read

East meets West: An intercultural interview about crossing borders

Populism, protectionism and nationalism are all current trends we hear...

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