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How to create a WeChat B2B marketing strategy for your company

UP FOR ASIA

11 Aug 2022
Social Media UP FOR ASIA Featured | 6 min read

How to create a WeChat B2B marketing strategy for your company

WeChat is the most popular instant messaging app in China. Almost ever...

By Stephen Tseng
15 Mar 2022
Website Design UP FOR ASIA Featured | 7 min read

Three steps to a successful website localization for China

According to Mckinsey Reports, Chinese consumption is expected to grow...

By Michael Zhou | Stockholm
07 Mar 2019
UP FOR ASIA | 4 min read

4 key words to know about the digital marketing landscape in China

Usually when we talk about social media, people think about Facebook, ...

By Michael Zhou | Stockholm
19 Dec 2018
International Branding UP FOR ASIA | 7 min read

China Crisis: What can we learn from the D&G disaster?

How long does it take for a global brand to unravel? In today’s connec...

By Michael Zhou | Stockholm
05 Dec 2018
International UP FOR ASIA | 4 min read

Entering China: Six Strategic Foundations You Cannot Skip

Entering China isn't expansion. It's translation of strategy, culture,...

By Michael Zhou | Stockholm
20 Nov 2018
International UP FOR ASIA | 5 min read

East meets West: An intercultural interview about crossing borders

Populism, protectionism and nationalism are all current trends we hear...

By Lawrence Masle | Netherlands

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