--- title: Visit a museum - for reflection and quiet inspiration description: Looking for a source of business inspiration? Perhaps a trip to a museum is in order. Check out the current display at Nordiska Museek. image: https://www.upthereeverywhere.com/hubfs/2023_Blog/2023_Blog_LM2a.jpg --- ### What’s UP? ### Marketing News, Ideas & Insights ## [Julian Stubbs awarded Lifetime Achievement Award by SAMPS](https://www.upthereeverywhere.com/blog/julian-stubbs-awarded-lifetime-achievement-award-by-samps?hsLang=en-us) on Apr 26, 2026 [By UP Editorial Team](https://www.upthereeverywhere.com/blog/author/up-editorial-team) ## [HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth](https://www.upthereeverywhere.com/blog/hubspot-launches-new-nordic-offer-webinar-to-showcase-how-smes-can-simplify-growth?hsLang=en-us) on Apr 16, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) UP NEWS ## [The Times They Are A-Changin’: Writing for AEO, GE...](https://www.upthereeverywhere.com/blog/up-website?hsLang=en-us) on Mar 10, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) ## [VIDEO: International Place Branding Event](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) [**](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) # [Visit a museum - for reflection and quiet inspiration](https://www.upthereeverywhere.com/blog/visit-a-museum-for-reflection-and-quiet-inspiration) [** | ](https://www.upthereeverywhere.com/blog/why-agencies-need-to-embrace-change-and-stay-consistent?hsLang=en-us)[** ](https://www.upthereeverywhere.com/blog/the-power-of-collaboration-fostering-a-creative-culture-in-the-workplace?hsLang=en-us) Categories - [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) - [News](https://www.upthereeverywhere.com/blog/blog/topic/news?hsLang=en-us) - [Digital](https://www.upthereeverywhere.com/blog/blog/topic/digital?hsLang=en-us) - [Place Branding](https://www.upthereeverywhere.com/blog/blog/topic/place-branding?hsLang=en-us) - [Inbound Marketing](https://www.upthereeverywhere.com/blog/blog/topic/inbound-marketing?hsLang=en-us) - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fvisit-a-museum-for-reflection-and-quiet-inspiration) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fvisit-a-museum-for-reflection-and-quiet-inspiration) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.upthereeverywhere.com/blog/visit-a-museum-for-reflection-and-quiet-inspiration) Written by [Lawrence Masle | Netherlands](https://www.upthereeverywhere.com/blog/author/lawrence-masle-netherlands) on June 07, 2023 On a recent trip to Stockholm, I took out some time to visit the Nordic Museum (Nordiska Museet), and particularly the current exhibition (on until the end of August 2023) “Come to Norden”, a collection of 130 travel posters for the Nordic region from 1890 to 1960. Why am I so fascinated with these images? Because these posters are fantastic forms of Art! ![Image courtesy of Nordiska Museet](https://www.upthereeverywhere.com/hs-fs/hubfs/2023_Blog/2023_Blog_LM2a.jpg?width=800&height=401&name=2023_Blog_LM2a.jpg) *Image courtesy of Nordiska Museet* In a time before the Internet, posters were a major form of communications. Large images with catchy slogans were required to catch the attention of people quickly passing by. Even timetables and schedules used to deliver practical information were often turned into clever and attractive posters.   ![Nordiska Museet](https://page.upthereeverywhere.com/hs-fs/hubfs/2023_Blog/2023_Blog_LM2d.jpg?width=1200&length=1200&name=2023_Blog_LM2d.jpg) ![Nordiska Museet](https://page.upthereeverywhere.com/hs-fs/hubfs/2023_Blog/2023_Blog_LM2c.jpg?width=1200&length=1200&name=2023_Blog_LM2c.jpg) *Images courtesy of Nordiska Museet* Together, this collection of posters, at [Nordiska Museet](https://www.nordiskamuseet.se/utstallningar/come-norden), tells us a story about the history of recreational travel. When we dig deeper into this history, we discover that tourism was viewed as a way to promote international understanding, for a more open and peaceful world. In Finland, the Tourist Association wrote:  > “Anyone who never ventures outside of their own little circle risks becoming narrow minded!” Creating these posters required a sharp strategic focus. The guiding principle was always “one message is enough”. This had to be communicated with both the image, as well as the slogan, understood clearly and quickly for the person passing by (often in a rush), as well as when the poster was shrunk down to a much smaller size like on a match box. ![2023_Blog_LM2b](https://www.upthereeverywhere.com/hs-fs/hubfs/2023_Blog/2023_Blog_LM2b.jpg?width=800&height=559&name=2023_Blog_LM2b.jpg) *Image courtesy of Nordiska Museet* For the above reasons, poster art was often a collaborative effort between clients, copywriters, illustrators / artists, and printing houses, bringing together the expertise and insights of each, to create a superior final product. In today’s agency world, we leverage technology to bring together the best possible teams at the right time to work on client brand and marketing challenges. It’s as collaborative today as it was a century ago. Except this time, the collaboration occurs in the cloud through distributed teams based anywhere around the globe.  #### Learn more about how the UP e-ployment model works [here](https://www.upthereeverywhere.com/how-we-work?hsLang=en-us).  [UP FOR REAL](https://www.upthereeverywhere.com/up-for-real-destination-marketing-place-branding?hsLang=en-us) is UP THERE, EVERYWHERE’s specialty practice for Place Branding and Destination Marketing.   *Be sure to see the story of the Nordiska Museet below. * [UP FOR REAL](https://www.upthereeverywhere.com/blog/topic/up-for-real) [Featured](https://www.upthereeverywhere.com/blog/topic/featured) [Netherlands](https://www.upthereeverywhere.com/blog/topic/netherlands) [See all](https://www.upthereeverywhere.com/blog) [Home](https://www.upthereeverywhere.com/blog) SUBSCRIBE ### Subscribe for updates ### Popular stories [How to Create a Successful Infographic in 2026](https://www.upthereeverywhere.com/blog/top-10-tips-for-creating-a-successful-infographic?hsLang=en-us) [China Crisis: What can we learn from the D&G disaster?](https://www.upthereeverywhere.com/blog/how-to-avoid-a-crisis-like-what-happened-to-dg-in-china?hsLang=en-us) [What is a marketing plan and why do you need one?](https://www.upthereeverywhere.com/blog/what-is-a-marketing-plan-and-why-do-you-need-one?hsLang=en-us) ### Posts by Tag - [Featured (183)](https://www.upthereeverywhere.com/blog/topic/featured) - [News (117)](https://www.upthereeverywhere.com/blog/topic/news) - [Digital (80)](https://www.upthereeverywhere.com/blog/topic/digital) - [Place Branding (66)](https://www.upthereeverywhere.com/blog/topic/place-branding) - [Inbound Marketing (64)](https://www.upthereeverywhere.com/blog/topic/inbound-marketing) - [Branding (57)](https://www.upthereeverywhere.com/blog/topic/branding) - [UP FOR REAL (56)](https://www.upthereeverywhere.com/blog/topic/up-for-real) - [Life Science Marketing (55)](https://www.upthereeverywhere.com/blog/topic/life-science-marketing) - [e-ployment (53)](https://www.upthereeverywhere.com/blog/topic/e-ployment) - [UP FOR LIFE (47)](https://www.upthereeverywhere.com/blog/topic/up-for-life) - [Content Marketing (46)](https://www.upthereeverywhere.com/blog/topic/content-marketing) - [UP (46)](https://www.upthereeverywhere.com/blog/topic/up) - [Marketing (44)](https://www.upthereeverywhere.com/blog/topic/marketing) - [Social Media (36)](https://www.upthereeverywhere.com/blog/topic/social-media) - [UP FOR GOOD (33)](https://www.upthereeverywhere.com/blog/topic/up-for-good) - [Sustainability (31)](https://www.upthereeverywhere.com/blog/topic/sustainability) - [UP-Digital (30)](https://www.upthereeverywhere.com/blog/topic/up-digital) - [Cloud (27)](https://www.upthereeverywhere.com/blog/topic/cloud) - [Creativity (25)](https://www.upthereeverywhere.com/blog/topic/creativity) - [Communications (24)](https://www.upthereeverywhere.com/blog/topic/communications) - [International (23)](https://www.upthereeverywhere.com/blog/topic/international) - [Website Design (21)](https://www.upthereeverywhere.com/blog/topic/website-design) - [UK (20)](https://www.upthereeverywhere.com/blog/topic/uk) - [sweden (19)](https://www.upthereeverywhere.com/blog/topic/sweden) - [Remote working (17)](https://www.upthereeverywhere.com/blog/topic/remote-working) - [UP Membership (16)](https://www.upthereeverywhere.com/blog/topic/up-membership) - [Events (15)](https://www.upthereeverywhere.com/blog/topic/events) - [Members (13)](https://www.upthereeverywhere.com/blog/topic/members) - [Technology (12)](https://www.upthereeverywhere.com/blog/topic/technology) - [Identity (11)](https://www.upthereeverywhere.com/blog/topic/identity) - [SEO (11)](https://www.upthereeverywhere.com/blog/topic/seo) - [Design (10)](https://www.upthereeverywhere.com/blog/topic/design) - [AI (9)](https://www.upthereeverywhere.com/blog/topic/ai) - [Advertising (9)](https://www.upthereeverywhere.com/blog/topic/advertising) - [UP Tips (9)](https://www.upthereeverywhere.com/blog/topic/up-tips) - [UP FOR IT (8)](https://www.upthereeverywhere.com/blog/topic/up-for-it) - [copywriting (8)](https://www.upthereeverywhere.com/blog/topic/copywriting) - [Financial Services (6)](https://www.upthereeverywhere.com/blog/topic/financial-services) - [UP FOR ASIA (6)](https://www.upthereeverywhere.com/blog/topic/up-for-asia) - [Aesthetics (5)](https://www.upthereeverywhere.com/blog/topic/aesthetics) - [Creative Direction (5)](https://www.upthereeverywhere.com/blog/topic/creative-direction) - [Podcast (5)](https://www.upthereeverywhere.com/blog/topic/podcast) - [Video (5)](https://www.upthereeverywhere.com/blog/topic/video) - [California (4)](https://www.upthereeverywhere.com/blog/topic/california) - [Netherlands (4)](https://www.upthereeverywhere.com/blog/topic/netherlands) - [Retreats (4)](https://www.upthereeverywhere.com/blog/topic/retreats) - [Swiss (4)](https://www.upthereeverywhere.com/blog/topic/swiss) - [UP USA (4)](https://www.upthereeverywhere.com/blog/topic/up-usa) - [Webinars (4)](https://www.upthereeverywhere.com/blog/topic/webinars) - [ecommerce (4)](https://www.upthereeverywhere.com/blog/topic/ecommerce) - [CSR (3)](https://www.upthereeverywhere.com/blog/topic/csr) - [Middle East (3)](https://www.upthereeverywhere.com/blog/topic/middle-east) - [SCALE UP (3)](https://www.upthereeverywhere.com/blog/topic/scale-up) - [UP for People (3)](https://www.upthereeverywhere.com/blog/topic/up-for-people) - [Client Services (2)](https://www.upthereeverywhere.com/blog/topic/client-services) - [Internal branding (2)](https://www.upthereeverywhere.com/blog/topic/internal-branding) - [MiddleEast (2)](https://www.upthereeverywhere.com/blog/topic/middleeast) - [UP Academy - FUSE (2)](https://www.upthereeverywhere.com/blog/topic/up-academy-fuse) - [Workshops (2)](https://www.upthereeverywhere.com/blog/topic/workshops) - [health (2)](https://www.upthereeverywhere.com/blog/topic/health) - [life science (2)](https://www.upthereeverywhere.com/blog/topic/life-science) - [Ask the Expert (1)](https://www.upthereeverywhere.com/blog/topic/ask-the-expert) - [Brand Chatter (1)](https://www.upthereeverywhere.com/blog/topic/brand-chatter) - [Finland (1)](https://www.upthereeverywhere.com/blog/topic/finland) - [Germany (1)](https://www.upthereeverywhere.com/blog/topic/germany) - [Google (1)](https://www.upthereeverywhere.com/blog/topic/google) - [Neurodiversity (1)](https://www.upthereeverywhere.com/blog/topic/neurodiversity) - [SWC (1)](https://www.upthereeverywhere.com/blog/topic/swc) - [UP Gothenburg (1)](https://www.upthereeverywhere.com/blog/topic/up-gothenburg) - [awards (1)](https://www.upthereeverywhere.com/blog/topic/awards) [See all](https://www.upthereeverywhere.com/blog/visit-a-museum-for-reflection-and-quiet-inspiration#) Blog: [Swedish](https://www.upthereeverywhere.com/sv?hsLang=en-us) | [English](https://www.upthereeverywhere.com/blog) ## Related Blogs 26 Apr 2026 [Life Science Marketing](https://www.upthereeverywhere.com/blog/blog/topic/life-science-marketing?hsLang=en-us) [UP FOR LIFE](https://www.upthereeverywhere.com/blog/blog/topic/up-for-life?hsLang=en-us) [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) | 4 min read ## [Julian Stubbs awarded Lifetime Achievement Award by SAMPS](https://www.upthereeverywhere.com/blog/julian-stubbs-awarded-lifetime-achievement-award-by-samps?hsLang=en-us) Julian Stubbs has been awarded the Lifetime Achievement Award by SAMPS... By [UP Editorial Team](https://www.upthereeverywhere.com/blog/blog/author/up-editorial-team?hsLang=en-us) 16 Apr 2026 [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) | 4 min read ## [HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth](https://www.upthereeverywhere.com/blog/hubspot-launches-new-nordic-offer-webinar-to-showcase-how-smes-can-simplify-growth?hsLang=en-us) A new, tailored HubSpot offer for the Nordic market is set to make it ... By [Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/blog/author/julian-stubbs-stockholm?hsLang=en-us) 09 Apr 2026 [SEO](https://www.upthereeverywhere.com/blog/blog/topic/seo?hsLang=en-us) [Inbound Marketing](https://www.upthereeverywhere.com/blog/blog/topic/inbound-marketing?hsLang=en-us) [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) | 3 min read ## [From INBOUND to UNBOUND: What It Means for the Future of B2B Marketing](https://www.upthereeverywhere.com/blog/from-inbound-to-unbound-what-it-means-for-the-future-of-b2b-marketing?hsLang=en-us) For over 15 years, INBOUND has been one of the most influential events... By [Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/blog/author/julian-stubbs-stockholm?hsLang=en-us) ## Subscribe to our blog ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lawrence Masle | Netherlands", "url" : "https://www.upthereeverywhere.com/blog/author/lawrence-masle-netherlands" }, "dateModified" : "2023-06-07T06:30:00.760Z", "datePublished" : "2023-06-07T06:30:00.000Z", "headline" : "Visit a museum - for reflection and quiet inspiration", "image" : [ "https://www.upthereeverywhere.com/hubfs/2023_Blog/2023_Blog_LM2a.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.upthereeverywhere.com/blog/visit-a-museum-for-reflection-and-quiet-inspiration", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.upthereeverywhere.com/hubfs/FINAL_UP_Logos_Pink_CMYK%20LARGE-1.png" }, "name" : "UP THERE, EVERYWHERE" } } ```