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How to set realistic KPIs for your digital marketing projects

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27 May 2021
Digital Website Design Social Media Featured UP-Digital | 6 min read

How to set realistic KPIs for your digital marketing projects

What is a KPI?  Chances are, you know that KPI stands for Key Performa...

By Kia Irving
13 May 2021
Digital Advertising Social Media Featured UP-Digital | 9 min read

Social media advertising: Best practice tips

Social media advertising has revolutionised the face of marketing. Mor...

By Kia Irving
27 Apr 2021
Digital Social Media UP-Digital | 5 min read

A best practice introduction to PPC

When you think of PPC (pay per click), I’ll bet you’re thinking about ...

By Kia Irving
25 Mar 2021
Digital Social Media Featured | 7 min read

How to develop a winning social media strategy

Without a clear plan in mind, it’s hard to justify the true purpose of...

By Kia Irving
11 Mar 2021
Social Media Featured | 2 min read

How to inspire employee advocacy the right way

Who do you trust more online: people you know or commercial enterprise...

By Peter Bjellerup | Sweden
23 Nov 2020
Digital Social Media Inbound Marketing | 3 min read

Mistakes You Want To Avoid With LinkedIn Ads

LinkedIn Ads can be an effective method to reach new potential custome...

By Anders Westholm | Stockholm
15 Oct 2020
Digital Social Media Featured UP Tips | 4 min read

Instagram Reels: your social media marketing wake-up call

H aving seen an exponential growth over the last year, Instagram occup...

By Nacila Gérard | Stockholm
22 Sep 2020
Digital Social Media Featured UP Tips | 3 min read

Key insights to improve your LinkedIn marketing efforts

LinkedIn recently announced some exciting new features and product upd...

By UP Blog Staff
07 Feb 2018
Social Media Inbound Marketing | 2 min read

Promoting your content on a shoe-string – tips for start-ups

In a previous blog post, we discussed ways small businesses and start-...

By UP Blog Staff
12 Apr 2017
Social Media | 2 min read

(How) Can I measure the ROI of a social media campaign?

If an agency or a social media manager tells you that the ROI of socia...

By Marie-Helene Dibenedetto | Belgium
09 Jun 2016
Content Marketing Social Media | 2 min read

Employer branding: Where do you start?

It’s something that was once at the back of every recruiter’s mind, bu...

By Roupert Muller | Amsterdam
31 May 2016
Social Media | 2 min read

How to use employee advocacy and social media to amplify your brand message

Leveraging employee advocacy through social media is a smart way to ma...

By Shari Monnes | Boston

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