Social Media

27 May 2021

How to set realistic KPIs for your digital marketing projects

What is a KPI?  Chances are, you know that KPI stands for Key Performa...

13 May 2021

Social media advertising: Best practice tips

Social media advertising has revolutionised the face of marketing. Mor...

27 Apr 2021

A best practice introduction to PPC

When you think of PPC (pay per click), I’ll bet you’re thinking about ...

25 Mar 2021

How to develop a winning social media strategy

Without a clear plan in mind, it’s hard to justify the true purpose of...

11 Mar 2021
Social Media Featured | 2 min read

How to inspire employee advocacy the right way

Who do you trust more online: people you know or commercial enterprise...

23 Nov 2020

Mistakes You Want To Avoid With LinkedIn Ads

LinkedIn Ads can be an effective method to reach new potential custome...

15 Oct 2020

Instagram Reels: your social media marketing wake-up call

H aving seen an exponential growth over the last year, Instagram occup...

22 Sep 2020

Key insights to improve your LinkedIn marketing efforts

LinkedIn recently announced some exciting new features and product upd...

07 Feb 2018

Promoting your content on a shoe-string – tips for start-ups

In a previous blog post, we discussed ways small businesses and start-...

12 Apr 2017
Social Media | 2 min read

(How) Can I measure the ROI of a social media campaign?

If an agency or a social media manager tells you that the ROI of socia...

09 Jun 2016

Employer branding: Where do you start?

It’s something that was once at the back of every recruiter’s mind, bu...

31 May 2016
Social Media | 2 min read

How to use employee advocacy and social media to amplify your brand message

Leveraging employee advocacy through social media is a smart way to ma...

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