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Promoting your content on a shoe-string – tips for start-ups

February 07, 2018 | UP Blog Staff

In a previous blog post, we discussed ways small businesses and start-ups can use inbound marketing to create content that draws in an audience. In this post, we cover how to promote your content so your small business audience can find it. After all, why write it if no one will see it?

Social Media, Inbound Marketing

(How) Can I measure the ROI of a social media campaign?

April 12, 2017 | Marie-Helene Dibenedetto

If an agency or a social media manager tells you that the ROI of social cannot be measured, there is only one thing to do: run away from them. Here’s how the math can be done.

Social Media

Employer branding: Where do you start?

June 09, 2016 | Roupert Muller

It’s something that was once at the back of every recruiter’s mind, but has since become a top priority: using social media not just to spread the word about job opportunities, but also to communicate about what it’s like to be a part of the organization. What makes your company tick? That’s the question you should look to answer when producing employer brand content.

Content Marketing, Social Media

How to use employee advocacy and social media to amplify your brand message

May 31, 2016 | Shari Monnes | Boston

Leveraging employee advocacy through social media is a smart way to make relevant content available to receptive audiences while also building your employer brand.  And contrary to what you may think, employee advocacy is critically important even in highly regulated industries. Attend this free seminar in New York or Washington, D.C. (or join by webinar) to find out more.

Social Media

4 social media tools that will make your life easier

April 19, 2016 | Marie-Helene Dibenedetto

While producing content for social media is one big part of the job, publishing it isn’t necessarily easier or faster — at least if you don’t have the right tools. Luckily there are now many products on the market that help you with this task, make your life easier and increase your productivity.

We are introducing 4 tools and their features here, and there should be one for every kind of business, so make your choice and get to work!

Social Media

Social Media: Stop talking, start listening

April 03, 2016 | Marie-Helene Dibenedetto

When it comes to brands and businesses on social media right now, a lot of the conversation is about content: creating content, curating content, making content spread. There is a lot of talking being done on the Internet. But what about listening? If you can learn how stop talking and start digging into the noise, you are likely to hear a lot of things that can bring a lot of value to your business.

Social Media

Why your digital agency cannot guarantee results — and should not do it

March 22, 2016 | Marie-Helene Dibenedetto

"Another agency I talked with told me they can guarantee me results and give me numbers."  That’s what this potential new client told me, and truth be told, it wasn’t the first time I was hearing that kind of question. 

Although I understand where the question is coming from and why, my experience is that it is impossible to give guarantees to a client when launching digital campaigns, and I also think it’s not very ethical to do it. Here are the reasons why.

Digital, SEO, Social Media

Are you running these four split tests in your social media posts?

February 29, 2016 | Marie-Helene Dibenedetto

If there is one thing digital allows us marketers to do, it’s test, compare and adapt very quickly. Split, or A/B testing, is one way to do that, and it can be applied to social media content.

Here are four things you can split test easily that can help you improve the reach and engagement on  your social media channels.

Social Media

5 reasons why your social media efforts are not working

February 15, 2016 | Marie-Helene Dibenedetto


There is no such thing as "social media might work for some people, but not for my company - industry- product. "  Social media is effective when it is executed the right way, period. 

As a tool in your marketing toolbox, social should be helping you increase sales, and should show clear ROI. If that is not the case, or if you are unable to measure the results, then something is done wrong. We present you the most common mistakes, so know you where to look and hopefully what to fix.

Social Media

What motivates people to share content on social media?

February 11, 2016 | Shari Monnes | Boston

According to a study of global social media usage by Ispos Open Thinking Exchange, the things which most motivate people to share content via social media are how interesting it is and humour.

Social Media

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