Place Branding

09 Apr 2025
Place Branding Featured | 5 min read

Setting destinations apart: Place branding for districts and buildings

Place branding is widely recognized as a useful tool for increasing th...

21 Mar 2025

10 things I have learned about place branding and marketing

Looking to create a place branding strategy that sticks? Here are 10 l...

29 Feb 2024

Highlights from the seminar: "Has the world fallen out of love with the Swedish brand?"

A well-attended and riveting panel discussion took place in Stockholm ...

07 Mar 2023

Place Branding: Three essential elements

When it comes to creating a place brand that works, there is much more...

01 Feb 2023

European cities acting on their sustainability pledges

The need to mitigate the devastating impacts of climate change has nev...

29 Apr 2022

Promoting green cities: sustainability initiatives that matter for place branding

Throughout the years, sustainability in everything from manufacturing ...

11 Jan 2022

Place branding - essential or extraneous?

In some circles, place branding is seen as the inevitable evolution of...

16 Jul 2021

Stories at the heart of place branding

When Evelyn Waugh wrote Brideshead Revisited at the tail end of WWII h...

03 May 2021

What's next after COVID? The new destination marketing playbook

I love traveling. I get inspired by the creative energy of cities and ...

22 Apr 2021

The travel revolution and the future traveller: How will this story unfold?

T hankfully, after the pandemic’s freakish, elongated turbulence, the ...

10 Nov 2020
Place Branding Featured | 7 min read

Place branding: Reflections on inward investment in Sweden during COVID-19

T he COVID-19 pandemic has put the world on hold. Around the globe, bu...

26 Oct 2020

Closed for Business - Is Inward Investment Dead?

With the COVID-19 crisis far from over, is inward investment dead as a...

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