I've been in San Francisco this week and have been following the news of just how many US cities are turning to smart tech when it comes to...lamp posts. That's right, lamp posts.
From its unique location in a historic dockside warehouse to its fast-moving format featuring thirteen 18-minute long presentations from an array of experts, the International Place Branding Event Liverpool 2018 May 31-June 1 delivered on its promise to inspire and connect those interested in taking a deep dive into place branding and destination marketing.
UP is heading to Liverpool soon for a two-day Ted-style conference on place branding. The International Place Branding Event Liverpool 2018 happens on the 10-year anniversary of Liverpool being named the 2008 European Capital of Culture. Why Liverpool you might say? Beyond the Beatles and its famous football club, Liverpool has a lot to offer in understanding what makes a place a destination.
For many companies, the logo is the essence of the brand. Yet, are logos really what a brand is about? Today, many brands are streamlining their logo designs for the digital era. What does that say about traditional logo design? Are logos still relevant? Let's start by looking at how logos evolved.
When it comes to destination marketing, there are a lot of examples of places that stand out, as well as examples of place marketing that flops. So what works what it comes to place marketing? Let's consider a couple of cool ideas. Or some very cold ones, perhaps, from the frozen north.
Place branding and destination marketing
Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges.
An exciting new place brand identity for Royal Djurgården (the Royal Game Park) of Stockholm made its grand debut today at a special event attended by Björn Ulvaeus, the Swedish songwriter and former ABBA band member. UP was delighted to be a part of the event, having led the team that created the new brand, identity and website.