What's UP? | Marketing blog by UP THERE EVERYWHERE

07 Mar 2023

Place Branding UP FOR REAL | 3 min read

Place Branding: Three essential elements

When it comes to creating a place brand that works, there is much mor...

By Julian Stubbs | Stockholm

01 Feb 2023

Place Branding Sustainability UP FOR REAL UP | 6 min read

European cities acting on their sustainability pledges

The need to mitigate the devastating impacts of climate change has nev...

By Bethany Skinnard | UK

29 Apr 2022

Place Branding Sustainability UP FOR REAL Featured Netherlands | 9 min read

Promoting green cities: sustainability initiatives that matter for place branding

Throughout the years, sustainability in everything from manufacturing ...

By Ardi Eleveld | Amsterdam

11 Jan 2022

Place Branding Featured Middle East | 6 min read

Place branding - essential or extraneous?

In some circles, place branding is seen as the inevitable evolution of...

By Asra Eftekhari | Dubai

11 Nov 2021

Place Branding UP FOR REAL Branding Featured | 4 min read

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

By Olle Zetterberg

16 Jul 2021

Place Branding UP FOR REAL Featured | 10 min read

Stories at the heart of place branding

When Evelyn Waugh wrote Brideshead Revisited at the tail end of WWII h...

By Stuart Delves | UK

03 May 2021

Place Branding UP FOR REAL UP Featured | 7 min read

What's next after COVID? The new destination marketing playbook

I love traveling. I get inspired by the creative energy of cities and ...

By Ardi Eleveld | Amsterdam

22 Apr 2021

Place Branding UP FOR REAL Featured | 5 min read

The travel revolution and the future traveller: How will this story unfold?

T hankfully, after the pandemic’s freakish, elongated turbulence, the...

By Jamie Delves | UK

10 Nov 2020

Place Branding Featured | 7 min read

Place branding: Reflections on inward investment in Sweden during COVID-19

T he COVID-19 pandemic has put the world on hold. Around the globe, bu...

By Olle Zetterberg

26 Oct 2020

Place Branding News UP FOR REAL Webinars | 2 min read

Closed for Business - Is Inward Investment Dead?

With the COVID-19 crisis far from over, is inward investment dead as a...

By Julian Stubbs | Stockholm

27 Jun 2020

Place Branding UP FOR REAL Identity | 1 min read

Iconic designer Milton Glaser has died aged 91. Five years ago we were lucky enough to interview him for the UP FOR REAL podcast series. Listen to it here.

In October 2015 we were lucky enough to get to interview legendary gra...

By Ronja Larsson | Sweden

04 Nov 2019

Place Branding e-ployment | 6 min read

What Benjamin Franklin Would Think About Digital Nomads

It’s a warm fall day in Philadelphia and I’m sitting in Little Pete’s ...

By Julian Stubbs | Stockholm

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