Place Branding

11 Nov 2021

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

16 Jul 2021

Stories at the heart of place branding

When Evelyn Waugh wrote Brideshead Revisited at the tail end of WWII h...

03 May 2021

What's next after COVID? The new destination marketing playbook

I love traveling. I get inspired by the creative energy of cities and ...

22 Apr 2021

The travel revolution and the future traveller: How will this story unfold?

T  hankfully, after the pandemic’s freakish, elongated turbulence, the...

10 Nov 2020
Place Branding Featured | 7 min read

Place branding: Reflections on inward investment in Sweden during COVID-19

T he COVID-19 pandemic has put the world on hold. Around the globe, bu...

26 Oct 2020

Closed for Business - Is Inward Investment Dead?

With the COVID-19 crisis far from over, is inward investment dead as a...

27 Jun 2020

Iconic designer Milton Glaser has died aged 91. Five years ago we were lucky enough to interview him for the UP FOR REAL podcast series. Listen to it here.

In October 2015 we were lucky enough to get to interview legendary gra...

04 Nov 2019
Place Branding E-ployment | 6 min read

What Benjamin Franklin Would Think About Digital Nomads

It’s a warm fall day in Philadelphia and I’m sitting in Little Pete’s ...

11 Oct 2019

My top 5 takeaways from Dubai about Place Branding

Last week, I had the honor of delivering a keynote speech about the im...

03 Oct 2019

Julian Stubbs Keynote Speaker at  Economic Summit in UK.

Julian Stubbs will be one of the keynote speakers at the inaugural Che...

10 Apr 2019

What makes a city popular with digital nomads?

It is often said that superfast broadband makes geography irrelevant f...

07 Feb 2019
Place Branding | 1 min read

The Place Branding Podcast Episode 1: Milton Glaser

In this first edition of The Place Branding Podcast, UP CEO  Julian St...

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