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What you need to know before buying a microphone

July 13, 2018 | Mike McDowall

You’ve bought a portable digital audio recorder and now you want to improve your recordings by adding an external microphone. Good idea. The problem is that there are thousands of mics to choose from with a variety of characteristics to consider, and you’re not sure where to start. Let me make that purchase as painless as possible with this handy guide.

Communications, Digital, Technology

Nine things you need to know before buying a digital recorder for your podcast or YouTube programme

June 11, 2018 | Mike McDowall

There are hundreds of portable digital recorders on the market and choosing the right one for you can be a frustrating and confusing experience. Over the years, I have used many different types of recorders in a wide variety of locations and conditions, and I’ve learned which features are desirable and which are not. Here are a few tips to help you make the right purchase.

Digital, Technology, Communications

Jump off the bandwagon: Four lessons in IT branding

December 04, 2017 | Mats Renée

Are you scalable, flexible and cost efficient, too?

How does your business describe itself? If you’re in the IT industry (in Sweden or elsewhere), chances are pretty good you describe yourself using one of these all-to-common buzzwords: Scalable. Flexible. Cost efficient. Sound familiar?

Branding, Technology, UP FOR IT

An essential element for IT marketing: A point of view

February 08, 2016 | Mats Renée

Do you have point of view? Share it!

Most industry leaders (no matter the market sector) have strong points of view about how they see their respective markets moving forward. Some even go so far as to make predictions or base their strategies around their beliefs. That is a good idea! If you had a choice, wouldn't you want to go with a supplier that thinks long term too?

Marketing Strategy, Technology, UP FOR IT

Creating a strong IT brand means standing for something

November 05, 2015 | Mats Renée

Think of any great company, any one. Then think about what makes that company so successful.

Branding, Technology, UP FOR IT

5 Essential Differences Between Marketing Software and a CRM

October 10, 2014 | Shari Monnes | Boston

The era of marketing automation has brought new and powerful tools to the hands of sales and marketing teams. Our arsenal today includes a means to collect customer and prospect data (we never use the term “spying” *wink*), personalization of offers and even the all-important ROI analysis.

Content Marketing, Technology, Inbound Marketing

Technology as an Enabler

Technology as an Enabler

March 09, 2011 | Lawrence Masle

Technology has brought the world closer together. It empowers us to communicate instantaneously around the globe. It’s an enabler, not a means in itself.

Cloud, Technology

Blog: Swedish | English

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