What's UP?

You’ve bought a portable digital audio recorder and now you want to improve your recordings by adding an external microphone. Good idea. The problem is that there are thousands of mics to choose from with a variety of characteristics to consider, and you’re not sure where to start. Let me make that purchase as painless as possible with this handy guide.

Communications, Digital, Technology

There are hundreds of portable digital recorders on the market and choosing the right one for you can be a frustrating and confusing experience. Over the years, I have used many different types of recorders in a wide variety of locations and conditions, and I’ve learned which features are desirable and which are not. Here are a few tips to help you make the right purchase.

Digital, Technology, Communications

Are you scalable, flexible and cost efficient, too?

How does your business describe itself? If you’re in the IT industry (in Sweden or elsewhere), chances are pretty good you describe yourself using one of these all-to-common buzzwords: Scalable. Flexible. Cost efficient. Sound familiar?

Branding, Technology, UP FOR IT

Do you have point of view? Share it!

Most industry leaders (no matter the market sector) have strong points of view about how they see their respective markets moving forward. Some even go so far as to make predictions or base their strategies around their beliefs. That is a good idea! If you had a choice, wouldn't you want to go with a supplier that thinks long term too?

Marketing Strategy, Technology, UP FOR IT

Think of any great company, any one. Then think about what makes that company so successful.

Branding, Technology, UP FOR IT

The era of marketing automation has brought new and powerful tools to the hands of sales and marketing teams. Our arsenal today includes a means to collect customer and prospect data (we never use the term “spying” *wink*), personalization of offers and even the all-important ROI analysis.

Content Marketing, Technology, Inbound Marketing

Cloud, Technology