UP FOR REAL

01 Aug 2025

Q&A Place Branding and Destination Marketing

Q: What is the place branding process like? A: Branding a place, wheth...

21 Mar 2025

10 things I have learned about place branding and marketing

Looking to create a place branding strategy that sticks? Here are 10 l...

14 Mar 2025

Has the world fallen out of love with the Swedish brand?

Has the world fallen out of love with the Swedish brand? Unless you've...

22 Dec 2023

Consumers demand less rhetoric & more climate action

Sustainability: Consumers demand less rhetoric & more climate acti...

20 Dec 2023

Using technological innovation to ensure a more sustainable future

Using technological innovation to ensure a more sustainable future

13 Dec 2023

The impact of sustainability on the workplace

A key area that is often overlooked when addressing sustainability (ye...

08 Dec 2023

How UP is helping pave the way towards a more sustainable future

The latest environmental news and UP's focus on CSR

07 Jun 2023

Visit a museum - for reflection and quiet inspiration

On a recent trip to Stockholm, I took out some time to visit the Nordi...

06 Apr 2023

How are companies catering to eco-conscious travelers?

With the World Economic Forum ranking climate action failure as the to...

07 Mar 2023

Place Branding: Three essential elements

When it comes to creating a place brand that works, there is much more...

01 Feb 2023

European cities acting on their sustainability pledges

The need to mitigate the devastating impacts of climate change has nev...

29 Apr 2022

Promoting green cities: sustainability initiatives that matter for place branding

Throughout the years, sustainability in everything from manufacturing ...

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