up focus area header images.002

What's UP?

Read the latest from our blog

What you need to know before buying a microphone

July 13, 2018 | Mike McDowall

You’ve bought a portable digital audio recorder and now you want to improve your recordings by adding an external microphone. Good idea. The problem is that there are thousands of mics to choose from with a variety of characteristics to consider, and you’re not sure where to start. Let me make that purchase as painless as possible with this handy guide.

Communications, Digital, Technology

Nine things you need to know before buying a digital recorder for your podcast or YouTube programme

June 11, 2018 | Mike McDowall

There are hundreds of portable digital recorders on the market and choosing the right one for you can be a frustrating and confusing experience. Over the years, I have used many different types of recorders in a wide variety of locations and conditions, and I’ve learned which features are desirable and which are not. Here are a few tips to help you make the right purchase.

Digital, Technology, Communications

What's the essential DNA of life science marketing today?

February 26, 2018 | Robert England

In order to truly communicate with life scientists, marketers need to understand their audience. Are scientists just like everyone else? Or do you need to wear haz-mat suits to talk to them? What does the DNA of effective life science marketing look like?

Communications, Life Science Marketing, UP FOR LIFE

What to look for in a writer – seven characteristics

February 02, 2018 | Shari Monnes | Boston

For many start-ups, small businesses and even companies with internal marketing staff, planning a regular schedule of content can be daunting. If you feel writing for yourself is beyond you, or you simply don’t have the time, the obvious answer is to outsource the work to an agency or a freelance writer. But how do you find the right person for your needs and situation?

Communications, Content Marketing, Creativity

The Place Branding Podcast: Liverpool

January 26, 2018 | Julian Stubbs

The Place Branding Podcast, Wish You Were Here. This edition: Liverpool. Interviews with Chris Brown, Marketing Director of Liverpool and John Lennon’s sister, Julia, in the famous Cavern Club. The Place Branding Podcast: Liverpool

Place Branding, Communications

Six Crisis Communication Tips: Are You Ready for the Worst?

January 15, 2018 | Charlotte Wibäck

Terror attacks. Natural disasters. Product failures or contamination. A lot of things over which business owners may have very little or no control can go wrong. These situations can have a lasting impact on a company’s reputation or bottom line if handled poorly. And yet, many organizations are completely unprepared for even the most minor of crises (if you can call any crisis minor). Let’s talk about some of the things you can do to change that for your company or organization.

Communications, UP FOR GOOD

5 Tips for Getting the Best Results from Video Interviews [Video]

October 10, 2017 | Ewan Cameron
Filmed interviews are a great way to add visual interest to a website, presentation or sales material, as well as to get information across to your audience quickly. Interviews can help showcase your internal experts or align your business with important industry thought-leaders. And they typically don’t require a huge production budget to do successfully.

Video, Communications

UP supports "SUPERLATIVES" with new brand-focused content offering

June 20, 2017 | Shari Monnes | Boston

German Chancellor Angela Merkel spoke today at the "Day of German Industry" in which a new project called SUPERLATIVES – MADE IN GERMANY, produced in cooperation with BDI (The Voice of German Industry) and supported by UP,  was introduced to a large audience of business and opinion leaders.  The project is the brainchild of German-based photo agency fotogloria and the highly respected international photographer Christoph Morlinghaus.

Branding, Communications

Pitch Perfect -Should You Respond to an RFP?

February 27, 2015 | Robert England

Whenever an RFP (request for proposal) drops into my mailbox, I get a very familiar feeling: it's a sense of opportunity, pretty similar to the opportunity offered by a lottery ticket, combined with a healthy dollop of dread. The dread centers on the enormous amount of work involved to pull the RFP together -- the late nights, the lost weekends, the hungry kids, the anguish on setting prices -- multiplied by the slim probability of actually winning it.

Communications

How can you improve your business writing and language?

September 23, 2014 | Julian Stubbs

BBC Business Writing Podcast

Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS with presenter Peter Day looks at the topic.

Communications, International, Branding

Blog: Swedish | English

Have a thought? Leave a comment