What's UP?

A few days ago, a former colleague said to me, “Podcast are really having a moment.”
“A moment?” I said, incredulous.  “This isn’t a moment, this is an audio revolution!”

In the past few years, interest in podcasts has absolutely exploded.  Many people credit Serial, the smash hit true crime series, with launching the medium into the stratosphere back in 2014, but the truth is demand was already high, and rising exponentially.

Digital, Creativity

I’m an integrated realist.

Don’t worry, that’s not a term you are meant to have heard before, but it is one I’ve been toying with for a few months now.

I think it quite nicely sums up my beliefs, my approach and the marketeer I am.

Creativity, Marketing Strategy, UK

For many start-ups, small businesses and even companies with internal marketing staff, planning a regular schedule of content can be daunting. If you feel writing for yourself is beyond you, or you simply don’t have the time, the obvious answer is to outsource the work to an agency or a freelance writer. But how do you find the right person for your needs and situation?

Communications, Content Marketing, Creativity

In the wondrous world of advertising, creativity and rationality are often perceived as each other’s extreme opposites. This grave misconception is typically based on a rather narrow and superficial understanding of both these words. Rational means well grounded, not boring. And creative means innovative in a relevant way, not misguided artistry.

Creativity, Life Science Marketing

Beyond Employment in the Creative Services Industry.

We all recognise the speed of change going on around us. Things seem to be converging more and more as our personal and work lives becoming ever entwined. Today, we think nothing of watching a fun viral video on YouTube at 10am in the morning or answering business e-mails at 10pm at night. This is the picture for some of us today who work in the service industries. For many people traditional employment is fast becoming a thing of the past. The cloud and the digital tools we’ve come to take for granted offer us more independence than ever before. We’re discovering that we can take control of our own lives and futures, as more of us become self employed, which is exciting. But what is driving this?

E-ployment, Cloud, Creativity

In today's world where content is King, great writing is the way to be crowned. Yet, writing is not a one-size-fits-all proposition.

Communications, Creativity

Has it been done before, a group of writers creating one novel? ‘As I Died Lying’ is the new novel written by fifteen writers and it is now being published through the crowd sourced UK publisher Unbound. 

Cloud, Creativity

Creativity

Creativity

Creativity