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Nine reasons starting a podcast should be at the top of your ‘to do’ list

May 28, 2018 | Mike McDowall

A few days ago, a former colleague said to me, “Podcast are really having a moment.”
“A moment?” I said, incredulous.  “This isn’t a moment, this is an audio revolution!”

In the past few years, interest in podcasts has absolutely exploded.  Many people credit Serial, the smash hit true crime series, with launching the medium into the stratosphere back in 2014, but the truth is demand was already high, and rising exponentially.

Digital, Creativity

What I’ve learnt as an integrated realist

May 16, 2018 | Christos Karakanna

I’m an integrated realist.

Don’t worry, that’s not a term you are meant to have heard before, but it is one I’ve been toying with for a few months now.

I think it quite nicely sums up my beliefs, my approach and the marketeer I am.

Creativity, Marketing Strategy, UK

What to look for in a writer – seven characteristics

February 02, 2018 | Shari Monnes | Boston

For many start-ups, small businesses and even companies with internal marketing staff, planning a regular schedule of content can be daunting. If you feel writing for yourself is beyond you, or you simply don’t have the time, the obvious answer is to outsource the work to an agency or a freelance writer. But how do you find the right person for your needs and situation?

Communications, Content Marketing, Creativity

Why rational creativity is not an oxymoron

November 10, 2017 | Rolf Andersson

In the wondrous world of advertising, creativity and rationality are often perceived as each other’s extreme opposites. This grave misconception is typically based on a rather narrow and superficial understanding of both these words. Rational means well grounded, not boring. And creative means innovative in a relevant way, not misguided artistry.

Creativity, Life Science Marketing

Head in the Clouds? Changing work trends

March 27, 2014 | Julian Stubbs

Beyond Employment in the Creative Services Industry.

We all recognise the speed of change going on around us. Things seem to be converging more and more as our personal and work lives becoming ever entwined. Today, we think nothing of watching a fun viral video on YouTube at 10am in the morning or answering business e-mails at 10pm at night. This is the picture for some of us today who work in the service industries. For many people traditional employment is fast becoming a thing of the past. The cloud and the digital tools we’ve come to take for granted offer us more independence than ever before. We’re discovering that we can take control of our own lives and futures, as more of us become self employed, which is exciting. But what is driving this?

E-ployment, Cloud, Creativity

UP Writers

September 10, 2013 | Rolf Andersson

In today's world where content is King, great writing is the way to be crowned. Yet, writing is not a one-size-fits-all proposition.

Communications, Creativity

Crowd Funded Collective Novel First of its Kind

July 30, 2013 | Julian Stubbs

Has it been done before, a group of writers creating one novel? ‘As I Died Lying’ is the new novel written by fifteen writers and it is now being published through the crowd sourced UK publisher Unbound

Cloud, Creativity

Beyond Creativity

Beyond Creativity

July 10, 2012 | Rolf Andersson

Working with communications, on either side of the fence, laymen around you tend to have some rather simplistic conceptions of what you actually do for a living. Recognize that phenomenon? Well, no wonder considering that virtually everybody out there faces a zillion simplistic commercial concepts, visuals and messages every day.


Word Embezzlement

August 03, 2011 | Julian Stubbs

Following on from my last blog approach of ‘Good Artists Borrow, Great Artists Steal ‘ this month I happily embezzle a few words from a person I have the great pleasure of knowing well – John Simmons. John is an inspiring creative business writer, who was one of the founders of the Dark Angels writers courses.


Dark Angels Masters Writing Course

May 12, 2011 | Julian Stubbs

A month or so ago I was fortunate enough to attend a creative business writers course at Merton College Oxford. The company behind the course is called Dark Angels a UK based organisation dedicated to improving business writing.


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