Then what is it all about? That’s the provocative question we’ll be debating with top place branding experts from around Europe at the International Place Branding Event Liverpool 2018 on May 31-June 1.
In order to truly communicate with life scientists, marketers need to understand their audience. Are scientists just like everyone else? Or do you need to wear haz-mat suits to talk to them? What does the DNA of effective life science marketing look like?
Place branding and destination marketing
Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges.
It’s no secret that the cloud has significantly disrupted the way businesses are run today. Think about Über, Amazon and Facebook. Yet, most businesses have not moved into the cloud in their everyday way of working. Start-up companies using traditional models to build their businesses often struggle with high overhead costs, such as expensive office space and employee salaries and benefits.
In a previous blog post, we discussed ways small businesses and start-ups can use inbound marketing to create content that draws in an audience. In this post, we cover how to promote your content so your small business audience can find it. After all, why write it if no one will see it?
For many start-ups, small businesses and even companies with internal marketing staff, planning a regular schedule of content can be daunting. If you feel writing for yourself is beyond you, or you simply don’t have the time, the obvious answer is to outsource the work to an agency or a freelance writer. But how do you find the right person for your needs and situation?