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Place branding? It’s not about the logo

February 28, 2018 | Shari Monnes | Boston

Then what is it all about? That’s the provocative question we’ll be debating with top place branding experts from around Europe at the International Place Branding Event Liverpool 2018 on May 31-June 1.

Events, Place Branding, UP FOR REAL

What's the essential DNA of life science marketing today?

February 26, 2018 | Robert England

In order to truly communicate with life scientists, marketers need to understand their audience. Are scientists just like everyone else? Or do you need to wear haz-mat suits to talk to them? What does the DNA of effective life science marketing look like?

Communications, Life Science Marketing, UP FOR LIFE

Why I quit a steady corporate job for e-ployment

February 21, 2018 | Jesper Ek

There’s a difference between knowing the path and walking the path. You might remember this passage (a version of a wise old saying) from the movie The Matrix. It applies to a recent life-changing decision I made, and I think many people might relate to it.

E-ployment

Place branding book: Wish You Were Here

February 15, 2018 | Julian Stubbs

Place branding and destination marketing

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges.

Place Branding

From startups to services: Three secrets to building a successful cloud-based business

February 12, 2018 | Lawrence Masle

It’s no secret that the cloud has significantly disrupted the way businesses are run today. Think about Über, Amazon and Facebook. Yet, most businesses have not moved into the cloud in their everyday way of working. Start-up companies using traditional models to build their businesses often struggle with high overhead costs, such as expensive office space and employee salaries and benefits.

Cloud, E-ployment

Promoting your content on a shoe-string – tips for start-ups

February 07, 2018 | UP Blog Staff

In a previous blog post, we discussed ways small businesses and start-ups can use inbound marketing to create content that draws in an audience. In this post, we cover how to promote your content so your small business audience can find it. After all, why write it if no one will see it?

Social Media, Inbound Marketing

What to look for in a writer – seven characteristics

February 02, 2018 | Shari Monnes | Boston

For many start-ups, small businesses and even companies with internal marketing staff, planning a regular schedule of content can be daunting. If you feel writing for yourself is beyond you, or you simply don’t have the time, the obvious answer is to outsource the work to an agency or a freelance writer. But how do you find the right person for your needs and situation?

Communications, Content Marketing, Creativity

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