Robert England, PhD | Uppsala

Head of UP FOR LIFE | Uppsala, Sweden
Robert England is a founding member of UP THERE, EVERYWHERE and leads UP FOR LIFE, the life science, medical device and healthcare area. He is focused on building a worldwide community of experts in science branding and marketing. He is actively involved in key client projects for a number of UP clients and non-profit organizations around the world. Following a PhD in Applied Biology in the U.K., Robert relocated to Sweden for postdoctoral research and moved into biotech business. He worked in sales and marketing in European and US VC-funded startups launching life science technologies, among them confocal imaging, organic synthesis and Next Generation Sequencing chemistry. He has created highly successful go-to-market strategies for GE Healthcare, Microsoft, International Diabetes Federation, Dako (Agilent Technologies), Affymetrix (Thermo Fisher Scientific), US Pharmacopeia, Solvias and Tecan, among others. If you want to get his attention, just start talking about Bowie.
Categories
09 Sep 2022

How brands connect with scientists and technologists

What drives scientists? What really motivates them? If we understood t...

31 Aug 2022

8 ways to scare off any life science audience

Typical advertising and marketing approaches may immediately turn off ...

07 Apr 2022

Why brand values matter to an authentic life science brand

Creating an authentic brand that attracts the right audience to your l...

01 Apr 2022

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

11 Feb 2022

What no agency will tell you about early-phase life science marketing

Life science marketing often involves telling a select audience about ...

07 Apr 2021

Can science save the world?

I’m looking at the world from the vantage point of Easter 2021. And ye...

15 Jan 2021
e-ployment Cloud UP Featured | 13 min read

What we learned from 10 years of working in the cloud

UP THERE, EVERYWHERE, the world’s first cloud-based agency, was born f...

20 May 2020

Science communication is in trouble

The general public has an awful relation to science and its findings. ...

26 Sep 2018

Who can you trust these days?

Mega-trends in digital marketing: values and trust Most of today’s mar...

26 Feb 2018

What's the essential DNA of life science marketing today?

In order to truly communicate with life scientists, marketers need to ...

29 Sep 2017
Inbound Marketing | 4 min read

Finding freedom and the future at INBOUND 2017

The Inbound conference in Boston Sept 25-28 was a huge and colourful e...

20 Apr 2017

Seven things scientists won't tell you about how they choose products, goods and services

You may have noticed that scientists and engineers consider themselves...

Have a thought? Leave a comment

Content not found

Subscribe to our blog