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The other side of communication

September 17, 2013 | Rolf Andersson

What do you think you know about your target audience? The weakest link in your communication chain is probably not your outbound strategy or creative execution but the lack of solid ”inbound” communication.

Communications

Show me the Content! (Marketing)

September 16, 2013 | Shari Monnes | Boston

In 1996 movie “ Jerry Maguire,” Cuba Gooding Jr.’s character Rod Tidwell may have asked Tom Cruise to “show him the money” but today’s customers want you to show them the content! In the digital era, enticing customers to your web site through inbound marketing and successfully using social media for viral sharing requires you to offer plenty of quality, relevant, original content.

Digital, Content Marketing, Inbound Marketing

UP Writers

September 10, 2013 | Rolf Andersson

In today's world where content is King, great writing is the way to be crowned. Yet, writing is not a one-size-fits-all proposition.

Communications, Creativity

What motivates people to share content in social media?

September 05, 2013 | Shari Monnes | Boston

According to a new study of global social media usage by Ispos Opening Thinking Exchange, the things which most motivate people to share content via social media are how interesting it is and humour.

Digital

The world’s first Digital Health conference a major success

September 02, 2013 | Robert England

More than 400 delegates
80 speakers from the US, UK, Switzerland, Norway, Denmark and Sweden
More than 600 tweets through #dhd13 (spam excluded)
68 pre-booked business meetings

Digital, Life Science Marketing

Recognition – Rocket Fuel for Young Scientists

September 02, 2013 | Robert England

Incentives for scientists, especially young scientists, are few and far between today. Look at the world they live in. They’ve chosen to work in areas they believe will make a difference, but in areas so specialized that most people will never understand them. On average, a handful of people scattered across the globe comprehend the value that a scientist’s average 80-hour working week will actually contribute to the world.

News, Life Science Marketing

City Branding: Liverpool Looks to Stockholm & UP

September 01, 2013 | Julian Stubbs

City Branding Event: Thursday 12 September, University of Liverpool, Heseltine Institute for Public Policy and Practice. (The event is now sold out).

Place Branding, News, UP FOR REAL

Blog: Swedish | English

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