Rolf Andersson | Sweden

Rolf Andersson is a Swedish copy writer and marketing strategy specialist who works with non-profit and sustainability-focused brands.
08 Dec 2017
Digital Branding Identity | 3 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

10 Nov 2017

Why rational creativity is not an oxymoron

In the wondrous world of advertising, creativity and rationality are o...

17 Sep 2013
Communications | 3 min read

The other side of communication

What do you think you know about your target audience? The weakest lin...

10 Sep 2013
Communications Creativity | 2 min read

How to find the right writer for your needs

In today's world where content is King, great writing is the way to be...

19 Jun 2013
UP FOR GOOD Branding | 1 min read

Find your authentic core

The most important people already know.... Beyond the lofty promises a...

29 May 2013
Digital | 1 min read

Goodbye B2B media

In a current Swedish pod debate, several insightful people claim that ...

12 Apr 2013
UP FOR GOOD Marketing | 1 min read

Agents of Change

Is your reality good enough? When you turn to a communication agency f...

02 Apr 2013

What's wrong with the S word?

Forget the exceptional wonderkind who stumbles over The Idea and makes...

07 Nov 2012

City Souls: How do you define them?

For the seasoned traveler the soul of a city is not found in its famou...

24 Oct 2012

Make sustainability a major selling point

In a recent blog I suggested that many companies need to raise sustain...

29 Sep 2012

What do your customers think?

So your own company is environmentally and socially responsible? Great...

11 Sep 2012

Sustainability and the bottom line

Leafing through the tables and footnotes of an annual report, specifie...

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