I have always been a hard worker, turning up in the office early, leaving late, breaking plans to meet a deadline for a client who left the office hours before. It is an innate part of my makeup — I was in essence a workaholic. Then, one day, out of nowhere — life hit me.
You may have noticed that scientists and engineers consider themselves to be the most rational people on Earth. They may even think they have superpowers of rationality that have not been bestowed upon ordinary mortals. It’s easy for people who market to scientists to make the same mistake.
Trying to find the perfect flexible office space in an international city like Amsterdam is not easy. But when UP THERE, EVERYWHERE - the world’s first global cloud based agency - met with the folks at B.Amsterdam, we knew that we finally found a home for opening an UP Creative Space in Amsterdam. The member- oriented community at B. fits perfectly with UP, and we love the creative vibe that permeates throughout the entire building.
According to emarketer, ad spending on digital video in the US is predicted to reach $28.08 billion in 2020, up from $9.90 billion in 2016. And it's expected to continue to grow at double digit rates.
As the viewing behavior of people dramatically changes, the importance of video sharing sites such as YouTube has greatly impacted the revenues of traditional TV advertising. As the old world dies, the new world is born. Traditional broadcast TV is dead, and on-demand online video is rapidly taking its place.
I’ve been marketing medical devices for most of my working life. Pacemakers, dialysis machines, defibrillators, patient transfer solutions, vascular therapy devices, urinary catheters – in fact you name it and I’ve probably worked with it. During this time, I have learned quite a few things and thought I’d share my top 10 list of them with you.