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Why rational creativity is not an oxymoron

November 10, 2017 | Rolf Andersson

In the wondrous world of advertising, creativity and rationality are often perceived as each other’s extreme opposites. This grave misconception is typically based on a rather narrow and superficial understanding of both these words. Rational means well grounded, not boring. And creative means innovative in a relevant way, not misguided artistry.

Creativity, Life Science Marketing

Blog: Swedish | English

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