UP THERE, EVERYWHERE has created a series of three films as part of the branding work being done for Airport City Stockholm. You can watch them here.
I recently came across this story on Mashable back in December and then again on the BBC News website about Visit Sweden’s recent Twitter experiment, or as they called it, a social experiment. It’s titled, Curators of Sweden and the premise is that they give a different Swedish citizen control of @sweden for seven days and let them share whatever is on their mind. It’s not always pretty, but at least it’s real. Between a 22-year old writer (who hates Justin Bieber enough to Tweet about it), a priest, a teacher, and a lesbian trucker, you know that you’ll be hearing their own personal truths as to what is happening (both good and bad) in the country. I tip my hat to Visit Sweden for being daring enough to go all the way and encourage a conversation between its citizens and the rest of the world. Whether it’s called a social experiment or a publicity stunt, I’m pretty sure it’ll do its job well in increasing awareness about Sweden and lead to more curious tourists.