It's one of those balmy summer evenings. Crickets are chirping. There’...
PRO BONO WORK
Heroes of Rescue: Saving Abandoned Dogs
UP California creates campaign for rescue dogs during COVID-19.
UP's branding agency on the West Coast
UP California a fast-moving, creative marketing company built to serve the needs of today’s fast-moving innovators, disruptors and category creators. We have access to California’s greatest creative talent, strategic thinkers, media mavens and producers. And we know how to manage the process to most efficiently get to the right ideas and business-building programs fast.
Our team here in California has unmatched experience in the tech category wherein creative communications must convey, often, complex value propositions and messages in compelling, human ways across longer, more involved sales cycles.
Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.
A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.
Knowing your team, building relationships; these things are important. Exceptionally experienced, always available and a nice bunch to boot.
Got a brief? We’ve got someone who’s done that before. Our vast network of expertise can be called upon from around the world.
Low overhead. High engagement and deep experience.
Everyone at UP has embraced our model by choice. We are all agency advocates but we choose the NextGen model.
At face value, passion is wonderful. It says you’re interested. It says you care. But, put into practice, passion is the active ingredient in poor decision making and brings the human ego into play, which blocks the most valuable asset that each of us have: Wisdom.
We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.
UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. It’s the beginning of any good marketing plan.
UP can help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO/SEM or Google Adwords.
UP provides full website design and development services, including UX design and e-commerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.
Want to know how our brains tick? Check out our recent blogs...
Place branding is a topic that spans many areas: from brand identity t...