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UP California

UP's branding agency on the West Coast 


san francisco, california

Branding and marketing services for tech innovators

From bio and medical technology to consumer and B2B technology, we help propel innovative brands into the mainstream. 

UP California a fast-moving, creative marketing company built to serve the needs of today’s fast-moving innovators, disruptors and category creators. We have access to California’s greatest creative talent, strategic thinkers, media mavens and producers. And we know how to manage the process to most efficiently get to the right ideas and business-building programs fast.

An extraordinary mix of art & science

UP California harnesses world-class marketing science and good, old fashioned West Coast creativity to tell brand stories and drive business for innovators and category creators.
Let's have a conversation about your business and dive into how we might deploy our resources to help you accelerate growth.
Malwarebytes tv ad - only human

UP creates winning campaign for Malwarebytes

IT, Technology | Ad Campaign | California

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Accelerating brands across the technology sector

Our team here in California has unmatched experience in the tech category wherein creative communications must convey, often, complex value propositions and messages in compelling, human ways across longer, more involved sales cycles.

Technology trifecta UP California

Why UP? 

Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.

Dedicated California team

Knowing your team, building relationships; these things are important. Exceptionally experienced, always available and a nice bunch to boot.

Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast network of expertise can be called upon from around the world.

Commercially smart

Low overhead.  High engagement and deep experience.


We love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates but we choose the NextGen model.

Some of the UP California team

Milan Martin

Milan Martin

Head of UP California | Digital | San Francisco, CA

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Mindy Lee-Olsen

Mindy Lee-Olsen

Senior Strategist | Bio-tech marketing | Mountain View, CA

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Siobhan Pickett

Siobhan Pickett

Life Science Marketing Strategist | Menlo Park, CA, USA

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Our services

Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

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Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

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Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming YouTube video that showcases your products or company.

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Market analysis 

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. It’s the beginning of any good marketing plan.

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Digital marketing

UP can help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO/SEM or Google Adwords.

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Websites & ecommerce

UP provides full website design and development services, including UX design and e-commerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.

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Our recent blogs

Want to know how our brains tick? Check out our recent blogs...