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Your Expert Technology Marketing Agency

We help tech businesses turn complex ideas into clear digital strategies that drive pipeline, grow awareness, and convert prospects into long-term customers.

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Marketing strategy and content for ambitious tech companies

Marketing in the tech space can be overwhelming, with new tools, new channels, and a lot of noise. We help technology companies cut through the confusion with brand strategies and content that resonate, differentiate, and convert.

As a global IT provider or a scaling SaaS brand, you need a fully integrated marketing service tailored to the tech sector. We offer market research, brand development, content, inbound, social media, video and more.

Why tech companies choose UP

 

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Technical fluency

We understand your world and speak your customers’ language.

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Strategic thinkers

We combine brand, content and performance, not just one channel.

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Outcome-obsessed

We focus on leads, pipeline and ROI, not just traffic or impressions.

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Global experience

From local innovators to global tech brands.

Related Insight

Four lessons in IT branding

Buzzwords don’t give you any advantage or differentiate your business at all, because so many other companies are using same words. What should you do instead?

Read article

What we do for tech clients

Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning to logo and graphic design to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

Branding services

Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a YouTube video that showcases your products or company. We also help you create, host and promote webinars and podcasts or live streaming programs.

Film production services

Digital marketing

UP can help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO/SEM or Google Adwords. At UP we work with all social media networks, and we help you with both your paid activities and organic presence.

Digital marketing services

 

Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

Content creation services

Market analysis 

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process and market research. This phase might include customer research or a Start Me UP workshop. UP LAB also offers in-depth analysis and market insights to help you understand your customers.

Market research services

Websites & ecommerce

UP provides full website design and development services, including UX design and ecommerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more. 

Web design and build services

Malwarebytes tv ad - only human

Integrated marketing campaign for a cybersecurity provider

IT, Software | Advertising & Communications | USA

View project

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VIEW MORE WORK

Questions about working with a technology marketing agency?

We work with a wide range of B2B technology companies, from SaaS start-ups and IT service providers to global tech brands and deep-tech innovators. If your business involves complex ideas, we’re likely a good fit.

We offer both. Some clients come to us for a specific need or project, like a website redesign or market analysis, while others work with us as their fully integrated marketing partner.

Absolutely. We’ve helped numerous tech companies refine their positioning, messaging and visual identity to better reflect who they are and what makes them different.

We tailor success metrics to your goals, whether that’s lead generation, increased visibility, pipeline growth or engagement from key accounts. Clear KPIs and regular reporting are standard.

We usually kick off with a discovery session to align on goals and scope. From there, we can move quickly depending on the complexity of your needs. Ideally, our projects start within a number of weeks.

Yes! We work with clients across Europe, North America and Asia. Our distributed team model means we can support you wherever you're based.

Our pricing depends on the scope, complexity, and duration of the project. Our clients find us very cost-effective thanks to our unique operating model. We’ll always provide a clear proposal with defined deliverables and costs before we start.

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Lawrence Masle

Lawrence Masle

Chief Executive Officer

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