Employer branding isn’t only HR’s job - it’s a business strategy

UP Member Rachel Millar is a Senior Project Manager working at the intersection of brand, employer branding and communications. She specialises in leading complex, international initiatives and turning strategy into clear, delivered outcomes. She previously worked at Universum, partnering with global brands such as Airbus, AstraZeneca and Hapag-Lloyd to develop and activate Employer Value Propositions through research, content and social channels. At UP THERE, EVERYWHERE, she supports both brand and employer branding programmes across strategy, project leadership and content. With experience spanning Dubai, New York and Sweden, Rachel combines structured delivery with a natural instinct for storytelling and content that connects.