As a cloud-based marketing and creative agency, UP provides insights-led marketing communications to clients around the world. This is a different kind of agency proposition; with experts all around the world backed by a highly experienced local team, you get a truly global agency with a very local feel.
UP comprises creatives, marketing strategists, planners, and subject matter experts, all available in any combination needed. We work without permanent office buildings, without assistants and without massive business overheads. You pay for top expertise - but no more. Working remotely is in our DNA.
UP Australia is led by Karin Stenberg, Fraser Cant and Peter Bidenko, all three with tonnes of experience delivering clear insights, smart strategy and effective execution for a multitude of sectors. UP’s cloud-based model means we have a global team of creatives and other specialists at our fingertips. And of course, we know that local knowledge is key to communicating effectively in this market, our strong team of local creatives and subject matter experts will always have a finger in the pie.
UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. As they say, a strategy without action is just a dream, but action without strategy is a nightmare. With the right insights you can nail both.
We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.
Once you’ve found your voice (you may already have it nailed) we can help you ensure you reach the right people, at the right times, with the right messages. Or often even more importantly, we can help them find you.
UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.
Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming video that showcases your products or company.
Several of the UP Australia members live on Sydney’s northern beaches and our creative centre is located in a co-creation space right on iconic Manly Beach. This is where we come together for occasional face-to-face meetings and you’re more than welcome to pop in for a coffee and a chat about how we can draw upon local and global muscles to ensure you get the most from your creative agency.
Manly is famous for many things, including being where the world’s first surfing contest was held in 1964. It has top notch surfing, a beautiful underwater reserve and some of the fluffiest cappuccinos that can be found on earth. Bring your swimmers and pop in to say hi at 19-21 South Steyne, Manly.
And if you’re not in the area, fill in the form below and we'll be in touch.