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We're UP, Down Here



Expect more from your new Australian agency model

As a cloud-based marketing and creative agency, UP provides insights-led marketing communications to clients around the world. This is a different kind of agency proposition; with experts all around the world backed by a highly experienced local team, you get a truly global agency with a very local feel.

UP comprises creatives, marketing strategists, planners, and subject matter experts, all available in any combination needed. We work without permanent office buildings, without assistants and without massive business overheads. You pay for top expertise - but no more. Working remotely is in our DNA.

Meet your Australian team

UP Australia is led by Karin Stenberg, Fraser Cant and Peter Bidenko, all three with tonnes of experience delivering clear insights, smart strategy and effective execution for a multitude of sectors. UP’s cloud-based model means we have a global team of creatives and other specialists at our fingertips. And of course, we know that local knowledge is key to communicating effectively in this market, our strong team of local creatives and subject matter experts will always have a finger in the pie.

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Why UP Australia?


Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.


Dedicated Australian team

Knowing your team, building relationships; these things are important.  And with UP there’s no B team, the senior team that you meet on day one will be with you along the way. 

Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast community of expertise can be called upon from around the world.

Commercially smart

Lower overheads. Means you only pay for time spent. No traditional costs to inflate our work. How smart is that. 

We-love-our-jobsWe love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates but we choose the NextGen model.

Who's in the team?

Peter Bidenko / Creative and Copy 
Fraser Cant / Account Services and Strategy
Daniel Dasey / Content and Copy
Heidi Hughes / Life Science Strategy and Clinical Content
David Mandara / Brand Strategy and Copy
Damien Neilan / SEO, Digital Advertising, Analytics
Ulf Schroeter / Art Direction and Design
Karin Stenberg / Research and Strategy
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Our services 

Market Research

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop.  As they say, a strategy without action is just a dream, but action without strategy is a nightmare. With the right insights you can nail both.

Brand Identity and Strategy 

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

Campaign Execution

Once you’ve found your voice (you may already have it nailed) we can help you ensure you reach the right people, at the right times, with the right messages. Or often even more importantly, we can help them find you.

Inbound & Content Marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

Other Digital Stuff

We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

Film & Sound

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming video that showcases your products or company.

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We'd love to talk with you

Several of the UP Australia members live on Sydney’s northern beaches and our creative centre is located in a co-creation space right on iconic Manly Beach. This is where we come together for occasional face-to-face meetings and you’re more than welcome to pop in for a coffee and a chat about how we can draw upon local and global muscles to ensure you get the most from your creative agency.

Manly is famous for many things, including being where the world’s first surfing contest was held in 1964. It has top notch surfing, a beautiful underwater reserve and some of the fluffiest cappuccinos that can be found on earth. Bring your swimmers and pop in to say hi at 19-21 South Steyne, Manly.

And if you’re not in the area, fill in the form below and we'll be in touch.