UP for DIGITAL in Guildford

A creative and technical studio in the heart of the beautiful commuter-belt Surrey town.

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UP for Digital in Guildford

UP for DIGITAL are based in the Guildford studio and could be called an "agency in an agency". We are the digital division of UP, and are made up of a team talented developers, UX designers, UI designers, digital marketers, project managers and social media experts.

UP for DIGITAL was always intended to be a little different from most traditional agencies...

Flexibility, and adapting to people’s different circumstances is key to creating the ultimate environment. We wanted to create an agency where people can choose to work from home or our studio. A place where people enjoy a healthy work/life balance.

We spent years traveling to and from offices in various trendy (and not-so-trendy) locations. It was time to work smarter and “presenteeism” is now well and truly absent.

Because of our flexible structure, we get to cherry pick the very best talent. Everyone chooses how they want to work. And even more importantly, they get to work on the elements that they adore.

The Digital Parent Company Ltd is a registered UK business trading as UP for Digital, the business merged with UP There Everywhere in 2019.

Supporting the Azets rebrand with a new website


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Azets logo

What we do

Digital marketing

UP Digital will help you define your digital marketing strategy: it is the science of blending social media, Google, PPC, SEO, your website (and content) into one coherent plan.

To create these amazing campaigns, we have a tried and tested process: this allows us to make sure we understand your business and commercial objectives.

We identify your target audience and create personas detailing: what sites they use, the media they consume, what motivates them, then we analyse your competitors, producing a detailed report about their lead generation or sales strategy, what sites they appear on, where they are advertising, where their backlinks feature, the keywords they are ranking for and what their core propositions are.

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Website design

At the start of all our web projects, we make sure we understand the goal of your site. This includes the role it plays in your sales pipeline, and how your online and offline channels integrate with it.

We take the time to understand your audience, competitors, your USP, and what will keep you at the forefront of your sector.

And then we craft the most usable and beautiful site for your customers.

"The internet is an outstanding leveller!" In our opinion, never has a truer word been written. Your website is your shop window, and it’s up to you to choose whether you want be budget or luxury.

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The last few years haven’t been kind to bricks and mortar retailers. As the footfall on the high street has taken a plunge for many reasons, online stores have never done better.
UP Digital build gorgeous, successful, easy to manage and easy to update online stores on a number of platforms:
  • nopCommerce
  • Ucommerce
  • Shopify
  • WooCommerce
And once we have built the stores we help our clients create effective online campaigns using Google and Social Media to drive sales.

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UP DIGITAL win work to develop the application process for the Queens Counsel Appointments

Meet some of the UP Digital team


Alice Smith

GM at UP Digital | Amateur UFC fighter | UK

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Emma Bulmer

Head of Design & UX at UP Digital | Travel Enthusiast | UK

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Graham Darracott

MD UP Digital | Snowboarder | UK

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Andy Galliers

Head of delivery at UP Digital | Adventurer & wine connoisseur | UK

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Zone3 Hero

Building the ecommerce store for the world's highest rated triathlon brand


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Some thoughts and opinions from the UP Digital team

28 Sep 2021

Trade shows vs digital marketing: Added value or additional expense?

To reach customers in a targeted way with marketing and communication,...

14 Sep 2021

Virtual visualization - seeing the unseeable and imagining the unimaginable

A picture really is worth a thousand words. We know that viewers retai...

26 Aug 2021
Digital UP-Digital | 5 min read

Digital transformation vs digitization: what's the difference?

There are many, many buzzwords bandied about since the beginning of th...