Wish you were here  - the place branding podcast

Wish You Were Here

The Place Branding Podcast

The Place Branding Podcast Series

Are you passionate about place branding? Or curious to learn more about how to market destinations? Either way, you’re invited to join us on a journey to uncover the most compelling examples of place branding and destination marketing in the world. WISH YOU WERE HERE – The Place Branding Podcast takes you to some of the world’s top destinations to talk to people who live and breath place branding.

Each 35-minute monthly podcast includes guests ranging from Milton Glaser, the creator of the iconic (and often replicated “I heart NY” logo) to city managers trying to get their places on the map and companies such as Spotify, to discuss why they choose their headquarter cities. We’ll discuss issues such as whether or not a place can own its reputation, and how can you brand a city? Join us on this cultural and insightful journey.

Read more about Wish You Were Here (the book that started it all). What is place branding? Read our FAQ here.


Place Branding Book

What's place branding all about?
Get a free chapter of Wish You Were Here, the place branding book written by Julian Stubbs.

Get a free chapter

Episodes of the Place Branding Podcast

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Podcast Hosts

Your podcast hosts are Julian Stubbs in Stockholm and Maura Gaughan in Chicago, who will interview some of the world’s leading experts on place branding in each 35-minute episode.
Julian Stubbs UP Podcast UP_Maura_Gaughan_155x165
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Place Branding Specialists

Find out more about UP for Real, the Place Branding specialty group from UP. Our services including branding workshops, idendity development, inbound marketing, content development, and speaker presentations.

Find out more