More optimism

Once upon a time, not so long ago, smallpox was eradicated. Astronauts took their first steps on the moon. The human genome was sequenced. Science and technology were shining a beacon to a better, brighter, healthier era.

Today, life suddenly seems a lot more complicated. The pace of scientific and technological change has accelerated. And with it, life science communications have become saturated with challenging messages that are hard to absorb. 

At UP, we work tirelessly to distill your message based on solid human insight. We help businesses develop a sense of purpose in their brand, to articulate the benefits to the user with the power of emotion, and touch the people who count: your colleagues, scientists, clinicians, and patients. We help your brand inspire real people.

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More engaging content

Behind every communication that we craft for you is a carefully thought through plan. Before putting virtual pen to paper, we put ourselves in your customer’s shoes to understand exactly what makes them tick and what will make them engage with you.

What answers are they searching for? What’s making them read on? What will motivate them to act? And most especially, what will make them come back for more?

Nearly 50% of all buyers view 3 to 5 pieces of content before engaging with a sales rep*. Now, that really tells us something: in the information-rich world of life science and medical devices, there’s a huge opportunity to capture your buyer’s attention—not by shouting the loudest, but by feeding them the most insightful and relevant content possible, exactly when they need it.

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*HubSpot State of Inbound Report