Life Science Marketing in 2025: What’s Changing and How to Stay Ahead

Mary Canady has a Ph.D. in biochemistry and is the founder of Biotech Networks, the leading resource for more than 150K life scientists to connect, learn, and grow. Dr. Canady has worked with more than 250 life science brands since the early 00’s, empowering marketing and business development teams to reach their objectives. In 2024 Dr. Canady joined the global marketing agency UP THERE, EVERYWHERE as a Brand Strategist where she will complement her work at Biotech Networks to fuel growth in the industry.