Six truths about marketing to life scientists

Therese Sundell has a long experience of marketing in the life science business from a wide variety of companies from research reagents and instruments to clinical diagnostics, and a scientific background as master of science in biotechnology from the Royal Institute of Technology in Stockholm. As chief marketing officer at Atlas Antibodies she was in charge of a successful company rebranding and several digitalisation initiatives, such as on-line campaigns, entering social media and launching a company blog, in parallel with videos, print, exhibitions etc. She also has a solid knowledge of clinical diagnostics from positions such as marketing lead at Roche Diagnostics Scandinavia, sales and marketing manager at Index Pharmaceuticals, marketing manager at Cepheid and earlier as international product manager of diagnostic as well as research products. She has thus learned to know many different customers with varying needs and expectations. In 2019 she joined Up there everywhere, as an account director.