Marketing medical devices: 10 things I have learned
I’ve been marketing medical devices for most of my working life. Pacemakers, dialysis machines, defibrillators ... you name it and I’ve probably worked with it.
Where human insight leads creative discovery
We believe fervently in the application of a collaborative and transparent way of working. Our teams are smart. We speak the language of your scientists, your engineers as well as the healthcare providers you equip.
Our strategic and creative teams are curious. Through our BASE-UP® methodology we probe deeper to understand and reveal the true product benefit beyond function and mechanism of action.
And our Client Service teams provide more than just excellent management. They become your product and subject matter experts, capable of understanding the science and technology and ready to be your voice within the agency.
We excel in particularly complex areas of medicine, science and technology. Whether it is the product mechanism of action, the regulatory minefield or the regional variations required, there are very few agencies that can compete with our knowledge or demonstrate the willingness to invest in your success as we do.
We provide the added security of local presence across the world, enabling us to navigate regulatory nuances and requirements in partnership with client teams. We are experienced in working with both internal regulatory and legal teams as well as governing bodies including the FDA and EMA, and swiftly set up systems that work for our clients and ensure smooth and efficient approval processes.
There are few areas of marketing that matter more to the human condition than those in the life sciences and medical technology. At UP you have a team that will work with you to get your product into the hands of the HCPs who can change lives. It’s an area we consider ourselves honored to work within.