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Michael Zhou | Stockholm

As the Lead of UP FOR ASIA and recent transplant from China to Sweden, Michael is both a cultural ambassador and global marketer fostering business exchanges between east and west. UP FOR ASIA provides marketing support for businesses looking to move into Asia, and vice versa.
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15 Mar 2022
Website Design UP FOR ASIA Featured | 7 min read

Three steps to a successful website localization for China

According to Mckinsey Reports, Chinese consumption is expected to grow...

By Michael Zhou | Stockholm
07 Mar 2019
UP FOR ASIA | 4 min read

4 key words to know about the digital marketing landscape in China

Usually when we talk about social media, people think about Facebook, ...

By Michael Zhou | Stockholm
19 Dec 2018
International Branding UP FOR ASIA | 7 min read

China Crisis: What can we learn from the D&G disaster?

How long does it take for a global brand to unravel? In today’s connec...

By Michael Zhou | Stockholm
05 Dec 2018
International UP FOR ASIA | 4 min read

Entering China: Six Strategic Foundations You Cannot Skip

Entering China isn't expansion. It's translation of strategy, culture,...

By Michael Zhou | Stockholm
29 Nov 2018
International | 4 min read

How is China International Import Expo (CIIE) reshaping global trade?

The first China International Import Expo (CIIE) in Shanghai, just hel...

By Michael Zhou | Stockholm

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