Michael Zhou | Stockholm

As the Lead of UP FOR ASIA and recent transplant from China to Sweden, Michael is both a cultural ambassador and global marketer fostering business exchanges between east and west. UP FOR ASIA provides marketing support for businesses looking to move into Asia, and vice versa.
Categories
15 Mar 2022

Three steps to a successful website localization for China

According to Mckinsey Reports, Chinese consumption is expected to grow...

07 Mar 2019
UP FOR ASIA | 4 min read

4 key words to know about the digital marketing landscape in China

Usually when we talk about social media, people think about Facebook, ...

19 Dec 2018

China Crisis: What can we learn from the D&G disaster?

How long does it take for a brand to go from being a big success to a ...

05 Dec 2018
International UP FOR ASIA | 3 min read

6 steps to a successful plan for marketing in China

Entering a new market like China can be hard, but there are always met...

29 Nov 2018
International | 4 min read

How is China International Import Expo (CIIE) reshaping global trade?

The first China International Import Expo (CIIE) in Shanghai, just hel...

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