Close
Contact Us
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Michael Zhou | Stockholm

As the Lead of UP FOR ASIA and recent transplant from China to Sweden, Michael is both a cultural ambassador and global marketer fostering business exchanges between east and west. UP FOR ASIA provides marketing support for businesses looking to move into Asia, and vice versa.
Categories
07 Mar 2019
UP FOR ASIA | 3 min read

4 key words to know about the digital marketing landscape in China

Usually when we talk about social media, people think about Facebook, ...

By Michael Zhou | Stockholm
19 Dec 2018
International Branding UP FOR ASIA | 6 min read

China Crisis: What can we learn from the D&G disaster?

How long does it take for a brand to go from being a big success to a ...

By Michael Zhou | Stockholm
05 Dec 2018
International UP FOR ASIA | 3 min read

6 steps to a successful plan for marketing into China

Entering a new market like China can be hard, but there are always met...

By Michael Zhou | Stockholm
29 Nov 2018
International | 3 min read

How is China International Import Expo (CIIE) reshaping global trade?

The first China International Import Expo (CIIE) in Shanghai, just hel...

By Michael Zhou | Stockholm

    Posts by Tag

    See all
    Blog: Swedish | English

    Have a thought? Leave a comment

    Subscribe to our blog