Written by Milan Martin | California
on May 27, 2020

Rescuing abandoned and stray dogs during normal times can be both a heart-breaking and rewarding task for those who love animals. But during times of crisis it becomes even more critical. During COVID isolation, many people have taken dogs into their homes both for companionship but also out of compassion. Concerned animal rescue organizers wonder: what will happen to these temporary fosters after stay-home restrictions are lifted?

"The greatness of a nation can be judged by the way its animals are treated." — Mahatma Gandi

UP member Michael Matassa, who is an UP film director and editor in UP California, is a passionate dog rescue volunteer.  He and I have worked together on a number of projects, and he raised a concern about the number of shelters in California that would have to euthanize dogs during the COVID crisis if fostering didn't accelerate.  As it turns out, people stepped up in a big way and have fostered in record numbers. 

But that creates a potential problem down the line.  When the "world returns to normal" and these foster families feel that they've done their part, will they return the dogs to the shelters and flood these shelters with animals again? 


 [photo by Bruno Cervera /Unsplash]

Film celebrates foster families and encourages "forever" families

We created a film to celebrate all of the wonderful people who have stepped up to foster or adopt an animal during the Covid-19 pandemic.  The intent was to put out a soft, emotional "thank you" to these people as a way of provoking them to consider transitioning from a foster situation to a full adoption situation.  

UP shared this film with dozens of shelters across the US as a free resource for them to use across their digital, broadcast and social spaces.  Here's an example: Facebook Group: Heroes of Rescue

We've done custom end frames for each shelter with their logo and information.  So far the film has been viewed 50,000 times.

Watch the film


Share this Film: (Facebook) (Twitter) (LinkedIn)


Get the resources

If you run an animal rescue operation or shelter, and would like to know how to get these free materials and the film for your use, please contact Milan Martin.


Film credits:
Producer/Director/Editor: Michael Matassa
Creative Director/Writer: Milan Martin
Female Voice Overs: Jennifer De Leon, Hailey Harris
Male Voice Overs: Harry Cocciolo, Milan Martin

1st Music track provided by:  APMmusic

Song: Beyond Time
Vincent Dan Tha Nguyen (SACEM) 50%, 
Klaus Genuite (NS) 50%

2nd Music track provided by: Marmosetmusic

Song: House of Bombadil (Instrumental) 
by Sun Shapes
Mixed by: Christian Hanlon of Templove 


    Related Blogs

    19 Jun 2024
    Sustainability Featured | 6 min read

    UP THERE, EVERYWHERE Celebrated Start-ups that Make the World a Better Place on World Environment Day 2024

    According to a 2023 report by Net Zero Tracker only 4% of companies me...

    30 May 2024
    Featured AI | 4 min read

    Mastering AI for Market Analysis

    How is AI transforming the market research industry? Our blog series c...

    09 May 2024
    Creativity Featured AI | 6 min read

    Mastering AI for creativity

    Artificial Intelligence (AI) continues on its meteoric rise - sophisti...

    Subscribe to our blog