content marketing-1

Use content marketing to deliver results

UP services can help you create a successful content marketing program

inbound and content marketing agency

Content marketing guides your audience to goals

Content marketing is all about producing and distributing content that helps your company achieve its business goals. At the heart of successful content or inbound marketing lies quality content, but how can you tell if the content really is great?

Here’s how we do it at UP:

  • We create content that is well-researched and based on a strategy. This way we ensure that the content we produce meets the needs of both your users and your business goals. Great content combines relevance with a clear outcome.  
  • We create content that helps you educate and explain what you do. Many of our customers work in complex industries, which means that their content deals with difficult subject matters. We help them tell their stories in a way that is easy to understand. 
  • We create content for all stages of the buyer’s journey. You need content that works at different stages and with different depth - depending on who you’re trying to reach. We use personas to ensure that your content reaches the right people at the right point in their journey. 

Key elements of content marketing

Website and blogs

A content hub or a blog is often the focal point of a content marketing program. Having relevant and valuable content on your website will help you attract visitors via organic and paid search. The same content can be used in marketing automation flows and on social media - nurturing a stronger relationship with your prospects. A third benefit of a content hub is that it will help your sales people and other employees to build their presence in their own networks.

Premium offers

Beyond content like blog posts and standard videos lies the potential of premium content. This is content you create to capture leads and get sign ups to your marketing automation program. A premium content piece can take the form of an e-book, a long-form video or an infographic, but one thing they all have in common is that they provide valuable insights for your customers and prospects.

Promotion

You can have the best content in the world — but unless you take distribution seriously no one will see it. Promoting content involves not just your own channels and marketing activities, you need to include paid and earned media as well. To ensure that your content is promoted as much as possible, it’s important to have a clear plan for your distribution.

Content marketing and inbound work together

Content marketing and inbound work together

Inbound marketing gives you a powerful way to attract potential customers with relevant and helpful content that answers their questions at the right time in their buyer’s journey.

Read more about inbound marketing

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Content marketing rollout for Microsoft

IT | Inbound Marketing | Sweden - EU

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Microsoft
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“Content marketing is key for 2cureX. We have a highly educated target audience that needs evidence to make decisions, and we need to provide content in a form that is expert, authoritative and trustworthy. UP has helped us to achieve that.”

Maarten van der Linden, Chief Business Officer, 2cureX

2cureX_ESMO Animation_Final_200904-thumb

Content campaign features microsite for HCP audience

Life science | Microsite | Sweden

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Hold a content marketing workshop

Hold a content marketing workshop

Find out how you can see better results from your marketing efforts.  UP can deliver an inbound and content marketing training session or a create a custom workshop to kick off a content marketing program for your  company or organization.

Request workshop information

Guide to content marketing

Wondering if content marketing could work for you? What steps are involved? Download our free guide to inbound and content marketing to understand how it works.

Learn More

Get the free guide

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