By now, we all know the importance of generating high-quality content ...
Embrace content marketing
How to adapt to a new way of selling and driving leads using content marketing
UP services can help you create a successful content marketing program
Content marketing is all about producing and distributing content that helps your company achieve its business goals. At the heart of successful content or inbound marketing lies quality content, but how can you tell if the content really is great?
Here’s how we do it at UP:
A content hub or a blog is often the focal point of a content marketing program. Having relevant and valuable content on your website will help you attract visitors via organic and paid search. The same content can be used in marketing automation flows and on social media - nurturing a stronger relationship with your prospects. A third benefit of a content hub is that it will help your sales people and other employees to build their presence in their own networks.
Beyond content like blog posts and standard videos lies the potential of premium content. This is content you create to capture leads and get sign ups to your marketing automation program. A premium content piece can take the form of an e-book, a long-form video or an infographic, but one thing they all have in common is that they provide valuable insights for your customers and prospects.
You can have the best content in the world — but unless you take distribution seriously no one will see it. Promoting content involves not just your own channels and marketing activities, you need to include paid and earned media as well. To ensure that your content is promoted as much as possible, it’s important to have a clear plan for your distribution.
Inbound marketing gives you a powerful way to attract potential customers with relevant and helpful content that answers their questions at the right time in their buyer’s journey.
Maarten van der Linden, Chief Business Officer, 2cureX
Find out how you can see better results from your marketing efforts. UP can deliver an inbound and content marketing training session or a create a custom workshop to kick off a content marketing program for your company or organization.
Within B2B marketing, there often exists a belief that the type of per...
To reach customers in a targeted way with marketing and communication,...