Kia Irving

Kia is a Digital Marketing Manager with UP Digital. She is passionate (almost embarrassingly so!) about email marketing and social media. With a decade of experience across a range of industries, client-side and agency, B2C and B2B, Kia creates campaigns that perform and boost brand awareness
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22 Jun 2021
Digital SEO UP-digital | 4 min read

SEO v PPC: What should I focus on?

SEO v PPC… Which is more important? Ok, actually this is a trick quest...

17 Jun 2021

Inbound marketing: Understanding the basics

Inbound marketing refers to the methodology of using content to "invit...

15 Jun 2021
Branding Identity Featured | 3 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

11 Jun 2021

Is it time to update your website?

It used to be that websites were the shop window to your business. But...

03 Jun 2021

Create an ideal marketing ecosystem to bolster your success

As an agency, our clients often ask us what should I focus my marketin...

27 May 2021

How to set realistic KPIs for your digital marketing projects

What is a KPI?  Chances are, you know that KPI stands for Key Performa...

24 May 2021

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

20 May 2021

How to develop a winning SEO strategy

Behind every successful website is a thoroughly planned SEO strategy. ...

19 May 2021

Why brand guidelines are an essential marketing tool

Chances are high that even if you don’t have your own brand guide for ...

17 May 2021

How to write a blog people will actually want to read

Ahh blogs. One of those necessary parts of your website that often get...

13 May 2021

Social media advertising: Best practice tips

Social media advertising has revolutionised the face of marketing. Mor...

06 May 2021

Five steps to email marketing success

Email is, and has long been, the workhorse of any marketing program. W...

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