Kia Irving | UK

Kia is UP for Digital's Content Marketing Lead. Her areas of expertise include marketing automation, social media, and of course, copywriting. Her past clients have operated in a plethora of industries, including FMCG, housing, HR, entertainment, as well as life sciences and SaaS. Powered by matcha lattes, she enjoys humanising what is often regarded to be dry content.
Categories
15 Dec 2023

Our tips for sustainable web design

As we continue to face the challenges of climate change, it's importan...

05 Jul 2022

Marketing during a recession

There’s a lot going on right now. A lot. There’s a trend of uncertaint...

11 May 2022

Improving your content's digital accessibility for all people

Across the globe, there are at least one billion people living with di...

22 Apr 2022

How to clean your customer database in a GDPR-compliant way

While GDPR isn’t particularly new news anymore, we still get a number ...

08 Mar 2022

A guide to using hashtags on social media

Hashtags. #Hashtags. I’d say most of us are aware of them – to varying...

21 Sep 2021

Smart ideas for repurposing your marketing content

When it comes to content creation, it is fair to say that the majority...

26 Aug 2021
Digital UP-Digital | 5 min read

Digital transformation vs digitization: what's the difference?

There are many, many buzzwords bandied about since the beginning of th...

10 Aug 2021

Back to basics marketing: or the controversial truth about being everything, everywhere

When it comes to marketing, it’s easy to assume that being loud and bu...

03 Aug 2021

What does your brand's color palette communicate?

When we think about brand design, one of the first things that comes t...

27 Jul 2021

Six simple steps to build a GDPR-compliant database

Email marketing is dead. No, it’s alive. Actually it’s dead. Whatever....

08 Jul 2021

Shipping, fulfillment and delivery: a beginner's guide to ecommerce

The internet is a great leveler, especially when it comes to ecommerce...

02 Jul 2021
Digital Featured UP-Digital | 5 min read

Digital Advertising 101: How to get started

What is digital advertising? Those adverts you see on Facebook, sponso...

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