Kia Irving

Kia is a Digital Marketing Manager with UP Digital. She is passionate (almost embarrassingly so!) about email marketing and social media. With a decade of experience across a range of industries, client-side and agency, B2C and B2B, Kia creates campaigns that perform and boost brand awareness
Categories
21 Sep 2021

Smart ideas for repurposing your marketing content

When it comes to content creation, it is fair to say that the majority...

26 Aug 2021
Digital UP-Digital | 5 min read

Digital transformation vs digitization: what's the difference?

There are many, many buzzwords bandied about since the beginning of th...

10 Aug 2021

Back to basics marketing: or the controversial truth about being everything, everywhere

When it comes to marketing, it’s easy to assume that being loud and bu...

03 Aug 2021

What does your brand's color palette communicate?

When we think about brand design, one of the first things that comes t...

27 Jul 2021

Six simple steps to build a GDPR-compliant database

Email marketing is dead. No, it’s alive. Actually it’s dead. Whatever....

08 Jul 2021

Shipping, fulfillment and delivery: a beginner's guide to ecommerce

The internet is a great leveler, especially when it comes to ecommerce...

02 Jul 2021
Digital Featured UP-Digital | 4 min read

Digital Advertising 101: How to get started

What is digital advertising? Those adverts you see on Facebook, sponso...

29 Jun 2021

What is a user journey and does my website really need one?

When you’re working on a new website, it’s important to consider your ...

24 Jun 2021

Ecommerce best practice: How to build a successful online store

Now more than ever before, having an online store is crucial for not j...

22 Jun 2021
Digital SEO UP-Digital | 4 min read

SEO v PPC: What should I focus on?

SEO v PPC… Which is more important? Ok, actually this is a trick quest...

17 Jun 2021

Inbound marketing: Understanding the basics

Inbound marketing refers to the methodology of using content to "invit...

15 Jun 2021
Branding Identity Featured | 3 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

Have a thought? Leave a comment

Subscribe to our blog