Value propositions: Are you lacking the “True North”?

David Bernellon is a multi-cultural, C-level business executive with over 20 years of international experience in leading multinationals within life science, ranging from sales, strategic marketing to country management with full P&L responsibility. David provides deep knowledge and a proven track record in strategy with operational & digital expertise in execution, go-to-market strategy, brand & channel strategy, sales force excellence, leading of organizational change and coaching teams towards achievement. Combining his experience as marketeer, leader, entrepreneur and strategist, David provides diverse and mature expertise in medical technology, pharma, clinical nutrition and OTC consumer health, in particular in long-term market conversion to purpose-driven brands and innovative, added-value solutions to health care professionals, patients and consumers. David holds a double-degree MSc from the graduate business school of Poitiers (France) and the Fachhochschule Kiel (Germany) as well as an MBA from IMD Lausanne, Switzerland.