If someone were to write a book called Cakes and their Role in Literat...
Branding
How long does it take for a brand to go from being a big success to a ...
For many companies, the logo is the essence of the brand. Yet, are log...
Modern science confirms what many of us have always known, instinctive...
Are you scalable, flexible and cost efficient, too? How does your busi...
German Chancellor Angela Merkel spoke today at the "Day of German Indu...
How do you create a great brand? Well, great brands get great by doing...
We’ve all seen terrible or confusing brand names and logos. Some brand...
Think of any great company, any one. Then think about what makes that ...
Q: What is the place branding process like? A: Branding a place, wheth...
BBC Business Writing Podcast Companies and organisations all profess t...
The place branding community is constantly arguing about the value of ...