Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Don Macdonald | UK

Don is a prolific conceptualiser and writer with extensive international experience across both public and private sectors. He has a comprehensive background in positioning, message development, identity, and corporate communications.
Categories
08 May 2018
Place Branding UP FOR REAL | 7 min read

Meet the city stylists: A new breed of communicators shaping today's place brands

As cities grow in size and importance, the image of the city is coming...

By Don Macdonald | UK
13 Mar 2018
Place Branding UP FOR REAL Branding | 8 min read

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

By Don Macdonald | UK

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    05 Nov 2026
    Content Marketing Inbound Marketing Featured AI | 8 min read

    What HubSpot's UNBOUND 2026 Taught Us About AI and People

    Fourteen thousand people. Three days in Boston. One very big question:...

    By Lizzie Russell
    28 Sep 2026
    Content Marketing Featured AI | 8 min read

    LLMAGEDDON: The End of Marketing as We Know It?

    Five takeaways from UNBOUND 26 and why the opportunities ahead are eno...

    By Julian Stubbs | Stockholm
    14 Sep 2026
    UP FOR LIFE Featured | 11 min read

    Life Science: Still (Always) My Favourite Shirt

    I spent two days at Nordic Life Science Days 2026 in Stockholm, wander...

    By Robert England, PhD | Uppsala

    Subscribe to our blog