Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Don Macdonald | UK

Don is a prolific conceptualiser and writer with extensive international experience across both public and private sectors. He has a comprehensive background in positioning, message development, identity, and corporate communications.
Categories
08 May 2018
Place Branding UP FOR REAL | 7 min read

Meet the city stylists: A new breed of communicators shaping today's place brands

As cities grow in size and importance, the image of the city is coming...

By Don Macdonald | UK
13 Mar 2018
Place Branding UP FOR REAL Branding | 8 min read

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

By Don Macdonald | UK

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    03 Sep 2025
    Featured | 4 min read

    UP in Cambridge: A Creative Hub in the UK’s Leading Life Science Cluster

    UP THERE, EVERYWHERE opens a new Cambridge hub at St. John’s Innovatio...

    By Hamzah Ismail
    14 Aug 2025
    Sustainability News Featured CSR | 5 min read

    UP Strikes GOLD with EcoVadis!

    We are delighted to have achieved the prestigious GOLD rating from Eco...

    By Bethany Skinnard | UK
    08 Jul 2025
    Life Science Marketing Featured Podcast | 5 min read

    KABOOM! How Alfred Nobel Sparked a Scientific Legacy

    The Art of Marketing Science, Episode 3 If episode one asked whether s...

    By Hamzah Ismail

    Subscribe to our blog