Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Don Macdonald | UK

Don is a prolific conceptualiser and writer with extensive international experience across both public and private sectors. He has a comprehensive background in positioning, message development, identity, and corporate communications.
Categories
08 May 2018
Place Branding UP FOR REAL | 7 min read

Meet the city stylists: A new breed of communicators shaping today's place brands

As cities grow in size and importance, the image of the city is coming...

By Don Macdonald | UK
13 Mar 2018
Place Branding UP FOR REAL Branding | 8 min read

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

By Don Macdonald | UK

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    20 Jan 2026
    UP FOR LIFE Featured | 3 min read

    Five pitfalls & Six Recommendations for Creating Compelling Science Communications

    In life sciences, breakthroughs are only as powerful as the public’s a...

    By Allison Neves
    24 Nov 2025
    Life Science Marketing UP FOR LIFE Featured | 6 min read

    How biotech companies should really be capitalizing on the Nobel Prize

    But they’re too busy doing something entirely different!

    By Ben Libberton, PhD | Sweden
    18 Sep 2025
    Inbound Marketing Featured AI | 8 min read

    Five Big Takeaways from INBOUND 25: How AI and LLMs Are Rewriting Work, Marketing and Marketing Agencies

    History has always been shaped by revolutions — technological, industr...

    By Julian Stubbs | Stockholm

    Subscribe to our blog