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Don Macdonald | UK

Don is a prolific conceptualiser and writer with extensive international experience across both public and private sectors. He has a comprehensive background in positioning, message development, identity, and corporate communications.
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08 May 2018
Place Branding UP FOR REAL | 7 min read

Meet the city stylists: A new breed of communicators shaping today's place brands

As cities grow in size and importance, the image of the city is coming...

By Don Macdonald | UK
13 Mar 2018
Place Branding UP FOR REAL Branding | 8 min read

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

By Don Macdonald | UK

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    Blog: Swedish | English

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