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Michelle Edwards | USA

Michelle is a Communications Specialist based in Beulah, Michigan. She's been an UP member since the very beginning (2011) and enjoys writing, editing, proofing and website work. Fluent in Japanese (although rusty), she has a good eye for catching a misprint, an understanding of the big picture but also an eye for detail, language, turning a wrench (she works enjoys working on British cars) and sorting out electrical issues.
Categories
12 Apr 2023
Communications Branding UP Featured | 2 min read

A word of wisdom for brand strategists

Words surround us. We see them, hear them, speak them – depending on w...

By Michelle Edwards | USA
01 Mar 2023
UP Remote working | 5 min read

Work-life balance, results of the UK 4-day week pilot are in

Raise your hand if the date September 25th, 1926, sticks in your mind....

By Michelle Edwards | USA
07 Feb 2023
Content Marketing UP UP-Digital | 7 min read

Content strategy, are you the hare or the tortoise?

2023, the year of the rabbit. This has gotten me thinking of Aesop's f...

By Michelle Edwards | USA
26 Jan 2023
Branding Featured | 6 min read

The 3 “R’s” in market research

Yes, I can hear the collective groans. For some of us, the word "resea...

By Michelle Edwards | USA
07 Dec 2022
Marketing Inbound Marketing | 5 min read

5 Tips to recession proof your marketing the inbound way

Follow your intuition! This is a very good rule – in life and in busin...

By Michelle Edwards | USA
25 Mar 2022
e-ployment Featured Remote working | 8 min read

Did UP predict the future of work?

The 2020 office exodus brought on by COVID-19 — which forced large sec...

By Michelle Edwards | USA
01 Mar 2022
Branding UP Featured | 7 min read

Strategic brand creation – don’t put your shoes on before your pants

When it comes to creating a strong brand, one of the most important el...

By Michelle Edwards | USA
01 Feb 2021
e-ployment UP Featured | 10 min read

Surviving COVID as a business — how did your basket of eggs fare?

Business headlines in 2020 weren’t pretty. Few were spared, this was p...

By Michelle Edwards | USA
19 Jan 2021
Marketing Featured UP Tips | 5 min read

Deloitte’s 2021 insights: How are people and brands responding to the global pandemic?

The latest Global Marketing Trends Report from Deloitte offers a fasci...

By Michelle Edwards | USA
17 Dec 2020
Creativity Featured copywriting | 7 min read

How to make a virtual writer's retreat incredibly real

"When I zoomed out after two long days attending the Writer's Retreat,...

By Michelle Edwards | USA

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