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Malena Lagerhorn

Malena Lagerhorn is a copywriter and content writer at UP, specializing in text production for aesthetics, cosmetic products, medical device and pharmaceuticals. Having spent 15+ years in product development, clinical testing, and marketing, primarily within skincare, aesthetics, and pharmaceuticals, she has been a full-time writer since 2014.
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05 Oct 2026
Social Media Aesthetics | 13 min read

Authentic aesthetics: Standing out on social media in a sea of sameness

Not long ago, while rather mindlessly checking my Instagram feed, I ha...

By Malena Lagerhorn
09 Mar 2025
Content Marketing Social Media UP Featured Aesthetics | 6 min read

Social media marketing for aesthetics and dermatology? Here's 5 considerations

Navigating social media in the aesthetics and dermatology industry isn...

By Malena Lagerhorn
19 Apr 2023
Content Marketing Social Media UP Featured Aesthetics | 5 min read

Social media marketing for aesthetics and dermatology? Here's 5 considerations

Are you considering working more actively with social media marketing ...

By Malena Lagerhorn

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    Blog: Swedish | English

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