Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Ben Libberton | Sweden

Ben Libberton is a content writer and digital strategist with a background in life science research. He did a PhD in microbiology in Liverpool before moving to Stockholm. Now he works with companies and universities to improve their inbound marketing and generate persuasive content that will resonate with a technical audience.
Categories
26 May 2021
Branding Marketing Featured | 6 min read

How can you measure the health of a brand? (A real-life example)

We know when brands are healthy. Household names that we associate wit...

By Ben Libberton | Sweden
22 Jun 2020
Digital Communications Events Webinars | 5 min read

10 steps to create a webinar series that wows your customers

In an instant, COVID-19 forced the world to change. Open plan offices,...

By Ben Libberton | Sweden

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    18 Oct 2024
    News Featured | 5 min read

    Want to know what Ryan Reynolds thinks about Digital Marketing?

    HubSpot Inbound 24' Review UP THERE, EVERYWHERE, gained fresh insights...

    By Hamzah Ismail
    14 Oct 2024
    News Featured sweden | 3 min read

    Born in the USA? How origin shapes brand identity

    This October, branding takes centre stage in Stockholm with a "Born in...

    By UP Blog Staff
    24 Sep 2024
    Featured sweden | 7 min read

    IKEA. Blue, Yellow, Swedish and proud of it.

    How and why brands use place of origin in helping shape their brand id...

    By Julian Stubbs | Stockholm

    Subscribe to our blog