Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Ben Libberton | Sweden

Ben Libberton is a content writer and digital strategist with a background in life science research. He did a PhD in microbiology in Liverpool before moving to Stockholm. Now he works with companies and universities to improve their inbound marketing and generate persuasive content that will resonate with a technical audience.
Categories
26 May 2021
Branding Marketing Featured | 6 min read

How can you measure the health of a brand? (A real-life example)

We know when brands are healthy. Household names that we associate wit...

By Ben Libberton | Sweden
22 Jun 2020
Digital Communications Events Webinars | 5 min read

10 steps to create a webinar series that wows your customers

In an instant, COVID-19 forced the world to change. Open plan offices,...

By Ben Libberton | Sweden

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    15 Apr 2025
    Featured sweden | 4 min read

    Stockholm – The Capital of Scandinavia. Perception or reality?

    In 2004, at a time when Stockholm was facing economic uncertainty and ...

    By Mattias Isaksson
    09 Apr 2025
    Place Branding Featured | 5 min read

    Setting destinations apart: Place branding for districts and buildings

    Place branding is widely recognized as a useful tool for increasing th...

    By Oscar Svenäng
    21 Mar 2025
    Place Branding UP FOR REAL Branding Featured | 5 min read

    10 things I have learned about place branding and marketing

    Looking to create a place branding strategy that sticks? Here are 10 l...

    By Julian Stubbs | Stockholm

    Subscribe to our blog