---
title: UP Middle East Team
description: UP Middle East is headed by Asra Eftekhari, a senior marketing strategist with 21 years experience in the MENA.  The Middle East team works closely with UP members around the globe for a range of  international clients.
---

# UP Middle East Team The UP Middle East team works on projects for clients in the MENA region and worldwide.

![Asra Eftekhari](https://www.upthereeverywhere.com/hubfs/dubai/asra%20image.jpg)

### Asra Eftekhari

Head of UP Middle East | Dubai, The UAE

[ View profile ](https://www.upthereeverywhere.com/up-member-profile-asra-eftekhari)

![Ali Eftekhari](https://www.upthereeverywhere.com/hubfs/dubai/ali%20image.jpg)

### Ali Eftekhari

Creative Designer | Dubai, The UAE

[ View profile ](https://www.upthereeverywhere.com/up-member-profile-ali-eftekhari)

![Zarmineh Rab](https://www.upthereeverywhere.com/hubfs/dubai/zar%20image.jpg)

### Zarmineh Rab

Digital Marketing and Communications Expert| Austria & UAE

[ View profile ](https://www.upthereeverywhere.com/up-member-profile-zarmineh-rab)

![Layla Nouilati](https://www.upthereeverywhere.com/hubfs/Layla%20Nouilati.jpg)

### Layla Nouilati

Writer | UP Middle East, Dubai, UAE

[ View profile ](https://www.upthereeverywhere.com/up-member-profile-layla-nouilati)

![Tania Moghrabi Cook](https://www.upthereeverywhere.com/hubfs/People/tania%20cook.jpg)

### Tania Moghrabi Cook

Senior Brand & Account Manager | Zug, Switzerland

[ View profile ](https://www.upthereeverywhere.com/up-member-profile-tania-moghrabi-cook)

![ArbelBermanImage-2](https://www.upthereeverywhere.com/hubfs/People/ArbelBermanImage-2.jpeg)

### Arbel Berman Shotts

Graphic Designer & Art Director | Northern Israel

[ View profile ](https://www.upthereeverywhere.com/up-member-profile-arbel-berman-shotts)

![Becky_Sherif-sq-1](https://www.upthereeverywhere.com/hubfs/People/Becky_Sherif-sq-1.png)

### Bekinam Sherif

Communication Strategist | Dubai, UAE

[ View profile ](https://www.upthereeverywhere.com/up-member-profile-bekinam-sherif)

[ Meet more UP members ](https://www.upthereeverywhere.com/our-people)

# Join our team Not everyone can join UP. We have a close-knit community of people who are recommended by existing UP team members or clients and who have a past track record of success and would be comfortable working and living in the cloud. [ How to join UP ](https://www.upthereeverywhere.com/how-to-join-up)