Stockholm at the frontier of AI in Life Science: key takeaways from AI Salon at Norrsken

Sofia Hedberg is an Account Manager at UP with 5+ years of experience in marketing & communication. She specializes in brand strategy, content marketing, event coordination, PR and media relations. She also brings strong creative capabilities in design, storytelling, creative direction, and project management. A confident public speaker, she has experience moderating and hosting events. Holding a BSc in Communication Science from the University of Amsterdam and a Master in Strategic Marketing & Communication from IE University, Sofia has lived and worked across Stockholm, Madrid, and Amsterdam. She has led 100+-person events, executed cross-channel campaigns, grown social media by 130%+, and contributed to marketing research and growth marketing projects across NGOs, Chambers of Commerce, FMCG, tech, and sustainability. Fluent in Dutch, English, and Swedish and proficient in Spanish, she brings cultural fluency to global collaborations.