Social Media

12 Apr 2017
Social Media | 3 min read

(How) Can I measure the ROI of a social media campaign?

If an agency or a social media manager tells you that the ROI of socia...

09 Jun 2016

Employer branding: Where do you start?

It’s something that was once at the back of every recruiter’s mind, bu...

31 May 2016
Social Media | 2 min read

How to use employee advocacy and social media to amplify your brand message

Leveraging employee advocacy through social media is a smart way to ma...

19 Apr 2016
Social Media | 4 min read

4 social media tools that will make your life easier

While producing content for social media is one big part of the job, p...

03 Apr 2016
Social Media | 3 min read

Social Media: Stop talking, start listening

When it comes to brands and businesses on social media right now, a lo...

22 Mar 2016
Digital SEO Social Media | 3 min read

Why your digital agency cannot guarantee results — and should not do it

"Another agency I talked with told me they can guarantee me results an...

29 Feb 2016
Social Media | 3 min read

Are you running these four split tests in your social media posts?

If there is one thing digital allows us marketers to do, it’s test, co...

15 Feb 2016
Social Media | 4 min read

5 reasons why your social media efforts are not working

  There is no such thing as "social media might work for some people, ...

02 Oct 2015
Social Media | 1 min read

Build your brand on LinkedIn with long-form posts

Are you using LinkedIn to build your brand by creating content that sh...

26 Mar 2015

The Anatomy of a Successful Facebook Post

When it comes to using Facebook for business, many people wonder what ...

15 Jan 2013
Digital Social Media | 3 min read

Six Social Media Resolutions for 2013

2012 was a banner year for social media…literally. Twitter, LinkedIn a...

12 Sep 2012
Digital Social Media | 3 min read

The new LinkedIn Company Pages

What you need to know Last week LinkedIn announced some changes to the...

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