UK-based charity project No Strings Attached approach UP THERE, EVERYWHERE for social media help.
Money raised by the charity auction will support the Gibson Foundation and Retune, a charity that inspires young people to improve their mental well-being through creative outlets such as music and the arts.
Each participating artist has created an original artwork on the soundboard of an iconic Gibson J-45 acoustic guitar. Framed alongside scratch plates signed by the artists, the soundboard artworks will be exhibited in central London before being sold in an online auction.
The artists involved include Boy George, Coldplay, Gary Numan, Jim Cregan and Rod Stewart, Jimmy Pursey, Mick Hucknall, Minnie Driver, Noddy Holder, Pete Doherty, Ralph McTell, Rosanne Cash, Suggs & Paul Weller, as well as The Proclaimers and more.
Julian Stubbs Founder & Chairman of UP commented, ‘NO STRINGS ATTACHED is a fantastic charity project that brings together some of the biggest names in music for a unique creative project in partnership with Gibson Gives. We are really delighted to be supporting this initiative with all of the social media support.’
Stubbs continued ‘I’m a bit older than the rest of our team who worked on this project, so I was really interested to see what Noddy Holder had created. I’ve always loved Slade’s music, so his is the one I’d want to buy myself. We’ll have to keep an eye on the bidding, though!’
UP have been supporting the charity and auction by creating a social media strategy and content plan for No Strings Attached. This work included looking at the right social media channels, creating all teaser posts, posts, and digital assets, establishing YouTube and LinkedIn channels, and collaborating with Gibson Guitars.
Exhibitions of the artwork
The creative work of the artists is being exhibited at two venues prior to the auction.
Firstly, the iconic ’60s venue, the Scotch Club of St James’ London, on the 3rd and 4th October from 11 am to 5 pm. This will be a two-day exhibition of all the framed, original artwork. The club will be turned into a pop-up art gallery where friends of the project will perform live on stage during the daytime at the club.
The other exhibition venue will be the South Mills Art Centre, Bishop Stortford, between the 26th September and the 14th October. This exhibition will include full-size reproductions of the artwork with QR codes to the artists websites. There will also be a large feature wall with information about the project as you enter the centre.
The auction site Charity Stars will manage the bidding, and the following link will be active from the 29th September.
If you are looking for that unique birthday or Christmas present, get bidding via the Charity Stars website from the 29th September - 14th October: www.charitystars.com/nostringsattached
For further information on how UP can support you, contact Julian below.