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Place branding book: Wish You Were Here

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15 Feb 2018
Place Branding | 1 min read

Place branding book: Wish You Were Here

Place branding and destination marketing Wish You Were Here, The Brand...

By Julian Stubbs | Stockholm
12 Feb 2018
e-ployment Cloud | 4 min read

From startups to services: Three secrets to building a successful cloud-based business

It’s no secret that the cloud has significantly disrupted the way busi...

By Lawrence Masle | Netherlands
07 Feb 2018
Social Media Inbound Marketing | 3 min read

Promoting your content on a shoe-string – tips for start-ups

In a previous blog post, we discussed ways small businesses and start-...

By UP Editorial Team
02 Feb 2018
Communications Content Marketing Creativity | 3 min read

What to look for in a writer – seven characteristics

For many start-ups, small businesses and even companies with internal ...

By Shari Monnes | Boston
31 Jan 2018
Content Marketing Life Science Marketing | 6 min read

Why B2B best practices don’t work when marketing to scientists

It’s tempting to look at best practices in B2B marketing and apply the...

By Marina Hop | UK
29 Jan 2018
SEO Content Marketing Featured | 6 min read

8 copywriting tips for effective SEO content for your website

Web content is scanned, not read. Follow these effective SEO content w...

By Derrick English Jr. | Sweden
26 Jan 2018
Communications Place Branding | 1 min read

The Place Branding Podcast: Liverpool

The Place Branding Podcast, Wish You Were Here. This edition: Liverpoo...

By Julian Stubbs | Stockholm
15 Jan 2018
Communications UP FOR GOOD Featured | 6 min read

Six Crisis Communication Tips: Are You Ready for the Worst?

Terror attacks. Natural disasters. Product failures or contamination. ...

By Charlotte Wibäck | Stockholm
08 Dec 2017
Digital Branding Identity | 3 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

By Rolf Andersson | Sweden
04 Dec 2017
Branding Technology UP FOR IT | 3 min read

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

By Mats Renée | Stockholm
10 Nov 2017
Creativity Life Science Marketing | 2 min read

Why rational creativity is not an oxymoron

In the wondrous world of advertising, creativity and rationality are o...

By Rolf Andersson | Sweden
27 Oct 2017
Place Branding | 2 min read

Branding Scandinavia’s #1 Attraction: Royal Djurgården

An exciting new place brand identity for Royal Djurgården (the Royal G...

By Julian Stubbs | Stockholm

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