Marina Hop | UK

Marina is an UP marketing strategist who works with Life Science companies to deliver effective marketing that increases their commercial success. Her experience includes branding, campaign design, and new product launches and she is based in the United Kingdom.
Categories
17 Feb 2019

5 myths about marketing to scientists

Marketing to scientists has some noteworthy differences compared to ot...

31 Jan 2018

Why B2B best practices don’t work when marketing to scientists

It’s tempting to look at best practices in B2B marketing and apply the...

    Related Blogs

    20 Jan 2026
    UP FOR LIFE Featured | 3 min read

    Five pitfalls & Six Recommendations for Creating Compelling Science Communications

    In life sciences, breakthroughs are only as powerful as the public’s a...

    24 Nov 2025

    How biotech companies should really be capitalizing on the Nobel Prize

    But they’re too busy doing something entirely different!

    18 Sep 2025

    Five Big Takeaways from INBOUND 25: How AI and LLMs Are Rewriting Work, Marketing and Marketing Agencies

    History has always been shaped by revolutions — technological, industr...

    Subscribe to our blog