Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Marina Hop | UK

Marina is an UP marketing strategist who works with Life Science companies to deliver effective marketing that increases their commercial success. Her experience includes branding, campaign design, and new product launches and she is based in the United Kingdom.
Categories
17 Feb 2019
Life Science Marketing UP FOR LIFE | 6 min read

5 myths about marketing to scientists

Marketing to scientists has some noteworthy differences compared to ot...

By Marina Hop | UK
31 Jan 2018
Content Marketing Life Science Marketing | 6 min read

Why B2B best practices don’t work when marketing to scientists

It’s tempting to look at best practices in B2B marketing and apply the...

By Marina Hop | UK

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    15 Apr 2025
    Featured sweden | 4 min read

    Stockholm – The Capital of Scandinavia. Perception or reality?

    In 2004, at a time when Stockholm was facing economic uncertainty and ...

    By Mattias Isaksson
    09 Apr 2025
    Place Branding Featured | 5 min read

    Setting destinations apart: Place branding for districts and buildings

    Place branding is widely recognized as a useful tool for increasing th...

    By Oscar Svenäng
    21 Mar 2025
    Place Branding UP FOR REAL Branding Featured | 5 min read

    10 things I have learned about place branding and marketing

    Looking to create a place branding strategy that sticks? Here are 10 l...

    By Julian Stubbs | Stockholm

    Subscribe to our blog